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TAT x Vietnam Airlines Boost Thailand as Tourist Destination

TAT x Vietnam Airlines Boost Thailand as Tourist Destination

Khaosod•Economy•1d ago

Reader Briefing

Thailand aims to be a top tourist destination through a new partnership with Vietnam Airlines, enhancing air connectivity and promoting new flight routes.

  • •The Tourism Authority of Thailand (TAT) partnered with Vietnam Airlines to establish new flight routes between Thailand and Vietnam.
  • •The collaboration aims to boost Thailand's appeal as a premier tourist destination for Vietnamese and international travelers.
  • •New direct flight routes, including Ho Chi Minh City-Phuket, are set to launch, increasing convenience and regional tourism.
  • •The partnership coincides with the 50th anniversary of diplomatic relations between Thailand and Vietnam.

Overview

  • •On May 27-29, 2026 (implied), Special General To Lam, General Secretary of the Communist Party of Vietnam and President of the Socialist Republic of Vietnam, made an official visit to Thailand.
  • •The Tourism Authority of Thailand (TAT) signed an MOU with Vietnam Airlines to promote Thailand as a top tourist destination.
  • •Vietnam Airlines announced the launch of a new direct route from Ho Chi Minh City to Phuket, starting July 2, 2026, with 4 flights per week.
  • •Thailand is a significant tourist destination for Vietnamese travelers, with 219,986 arrivals recorded from January 1 to May 25, 2026.
  • •The collaboration aims to enhance air connectivity, promote tourism markets, and strengthen the Comprehensive Strategic Partnership between Thailand and Vietnam.
  • •Both parties will jointly promote markets and push for new flight routes between Thailand and Vietnam, including routes from Hanoi and Ho Chi Minh City to Bangkok, Da Nang to Bangkok, Ho Chi Minh City to Phuket, and Hanoi to Chiang Mai.
  • •The new routes are expected to increase convenience for citizens of both countries and elevate regional tourism connectivity within ASEAN.
  • •Ms. Thapanee Kiatphaibool stated that the cooperation with Vietnam Airlines is a significant step in strengthening travel and tourism links between Thailand and Vietnam, supporting sustainable growth in the ASEAN tourism industry.

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Key Quotes

Ms. Thapanee Kiatphaibool
"We are delighted to cooperate with Vietnam Airlines to push for the opening of new routes and increase international flights, such as Hanoi and Ho Chi Minh City-Bangkok, Da Nang-Bangkok, Ho Chi Minh City-Phuket, and Hanoi-Chiang Mai."
เรามีความยินดีที่จะร่วมมือกับ Vietnam Airlines ในการผลักดันการเปิดเส้นทางบินและเพิ่มเที่ยวบินระหว่างประเทศ อาทิ เส้นทางฮานอย และโฮจิมินห์-กรุงเทพฯ, ดานัง-กรุงเทพฯ, โฮจิมินห์-ภูเก็ต และฮานอย-เชียงใหม่
Ms. Thapanee Kiatphaibool
"We are confident that this cooperation with Vietnam Airlines will be another important step in enhancing travel and tourism connectivity between Thailand and Vietnam."
เชื่อมั่นว่าความร่วมมือกับสายการบิน Vietnam Airlines ในครั้งนี้ จะเป็นอีกก้าวสำคัญในการยกระดับความเชื่อมโยงด้านการเดินทางและการท่องเที่ยวระหว่างประเทศไทยและเวียดนามให้ใกล้ชิดยิ่งขึ้น

Key Entities

Organization

Tourism Authority of Thailand (TAT)(ททท.)ℹ️
The national tourism promotion agency of Thailand that partnered with Vietnam Airlines.
Vietnam Airlines(สายการบิน Vietnam Airlines)ℹ️
The national airline of Vietnam that partnered with TAT to launch new flight routes.
Airports of Thailand Public Company Limited (AOT)(การท่าอากาศยานแห่งประเทศไทย)ℹ️
An airport authority that signed an MOU on the same day as the TAT x Vietnam Airlines agreement.
Thai Travel Agents Association(สมาคมไทยบริการท่องเที่ยว)
A tourism association that signed an MOU on the same day as the TAT x Vietnam Airlines agreement.
Travelokaℹ️
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
Ivivu
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
JCB Vietnam
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
Flamingo Redtour
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
Dat Viet Tour
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
BenThanh Tourist
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
Vietravel
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
Vietravel Airlines
A business partner collaborating with the Tourism Authority of Thailand's Ho Chi Minh office to stimulate travel.
ASEAN(อาเซียน)ℹ️
The regional organization whose tourism connectivity is being elevated by the new Thailand-Vietnam partnership.

Person

Ms. Thapanee Kiatphaibool(นางสาวฐาปนีย์ เกียรติไพบูลย์)
Governor of the Tourism Authority of Thailand (TAT).
Mr. Le Hong Ha(นาย Le Hong Ha)
Chief Executive Officer of Vietnam Airlines.
Special General To Lam(พลเอกพิเศษ โต เลิม)ℹ️
General Secretary of the Communist Party of Vietnam and President of the Socialist Republic of Vietnam.

Place

Kimpton Malai Bangkok Hotel(โรงแรมคิมป์ตัน มาลัย กรุงเทพฯ)
The hotel in Bangkok where the MOU was signed.
Socialist Republic of Vietnam(สาธารณรัฐสังคมนิยมเวียดนาม)ℹ️
The country whose President and Party General Secretary made an official visit to Thailand.
Thailand(ประเทศไทย)ℹ️
The country that is boosting its tourism sector through a partnership with Vietnam Airlines.
Vietnam(เวียดนาม)ℹ️
The country whose airline partnered with TAT to promote tourism to Thailand.
Hanoi(ฮานอย)ℹ️
A city in Vietnam that will be a destination for new flight routes to Bangkok and Chiang Mai.
Ho Chi Minh City(โฮจิมินห์)ℹ️
A city in Vietnam that will be a destination for new flight routes to Bangkok and Phuket.
Bangkok(กรุงเทพฯ)ℹ️
The capital of Thailand, which will be a destination for new flight routes from Vietnam.
Da Nang(ดานัง)ℹ️
A city in Vietnam that will be a destination for new flight routes to Bangkok.
Phuket(ภูเก็ต)ℹ️
An island province in Thailand that will be a destination for new flight routes from Ho Chi Minh City.
Chiang Mai(เชียงใหม่)ℹ️
A province in Thailand that will be a destination for new flight routes from Hanoi.

Law

Comprehensive Strategic Partnership (CSP)(Comprehensive Strategic Partnership : CSP)
A strategic partnership between Thailand and Vietnam that the collaboration aims to advance.
5 Must Do in Thailand
A marketing concept used to communicate information and promote Thailand's tourism.

Context

Gen Yℹ️
A generation of Vietnamese youth attracted to Thailand's entertainment and global events.
Gen Zℹ️
A generation of Vietnamese youth attracted to Thailand's entertainment and global events.