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TAT Teams with 8 Chinese Agencies for Caravan Travel Packages to Boost Tourism

TAT Teams with 8 Chinese Agencies for Caravan Travel Packages to Boost Tourism

Khaosod•Society•1d ago

Reader Briefing

The Tourism Authority of Thailand (TAT) is collaborating with eight Chinese travel agencies to promote Caravan Travel packages, aiming to attract more Chinese tourists during the Songkran festival and reach a target of 6 million visitors in 2026.

  • •The Tourism Authority of Thailand (TAT) has partnered with eight Chinese travel agencies to sell Caravan Travel packages.
  • •These packages are designed to attract Chinese tourists, particularly during the Songkran festival.
  • •The initiative aims to boost the target of Chinese tourists visiting Thailand to 6 million in the year 2026.
  • •A group of 37 vehicles arrived in Thailand via the Chiang Khong border crossing, embarking on a 7-15 day tour across multiple Thai provinces.

Overview

  • •On April 12, 2026, The Tourism Authority of Thailand (TAT) organized a reception for Caravan Travel groups and tour groups from the People's Republic of China.
  • •Ms. Phattranong Na Chiang Mai, Deputy Governor for Marketing, Asia and the Pacific, stated that the TAT prioritizes Chinese tourists as a key market with significant potential for Thailand.
  • •The TAT's Kunming Office collaborated with eight partner travel agencies to promote and sell tourism packages to Chinese tourists.
  • •The advertised travel packages range from 7,000-15,000 yuan (approximately 35,000-75,000 THB) for a travel duration of 7-15 days.
  • •Over 37 vehicles entered Thailand via the Chiang Khong border crossing, initiating a caravan tour.
  • •The caravan route covers numerous provinces including Chiang Rai, Chiang Mai, Phitsanulok, Sukhothai, Bangkok, Chonburi (Pattaya), Nakhon Ratchasima, Khon Kaen, Udon Thani, and Nong Khai.
  • •The Caravan Travel initiative is expected to distribute tourism revenue to various provinces along the caravan's route.
  • •The TAT aims to drive quality tourism that adheres to the Trusted Thailand standards and incorporates activities under the '5 Must do Thailand' concept by encouraging travel to secondary cities and highlighting the natural beauty and diverse culture of Thailand.

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Key Quotes

Ms. Phattranong Na Chiang Mai
"The TAT places importance on Chinese tourists, who are considered a key market with potential for Thailand."
ททท. ให้ความสำคัญกับนักท่องเที่ยวชาวจีน ซึ่งถือเป็นกลุ่มตลาดหลักที่มีศักยภาพของประเทศไทย

Key Entities

Organization

Tourism Authority of Thailand (TAT)(ททท.)ℹ️
The national tourism promotion agency of Thailand, partnering with Chinese travel agencies to boost Chinese tourist arrivals.
TAT Kunming Office(ททท. สำนักงานคุนหมิง)
The branch office of the Tourism Authority of Thailand responsible for implementing marketing activities with Chinese travel agencies.

Place

People's Republic of China(สาธารณรัฐประชาชนจีน)ℹ️
The country from which the targeted tourists in Caravan Travel groups and tour groups originate.
Chiang Rai Province(จังหวัดเชียงราย)ℹ️
A province in Thailand serving as a key point for border vehicle entry and part of the Caravan Travel route.
Thailand(ประเทศไทย)ℹ️
The destination country for the Caravan Travel packages and the focus of tourism promotion efforts.

Person

Ms. Phattranong Na Chiang Mai(น.ส.ภัทรอนงค์ ณ เชียงใหม่)
Deputy Governor for Marketing, Asia and the Pacific South of the Tourism Authority of Thailand (TAT), who commented on the importance of Chinese tourists.