TAT and TCT Promote Udon Thani Horticultural Expo

Thairath•Economy•21m ago

Reader Briefing

The Tourism Authority of Thailand and the Tourism Council of Thailand are collaborating to drive economic growth through the Udon Thani International Horticultural Expo.

•The Udon Thani International Horticultural Expo will take place from November 1, 2026 to March 14, 2027.
•TAT expects the Expo to attract approximately 3.6 million visitors and generate over 32,000 million baht in revenue.
•Domestic tourism from January to October 2026 saw nearly 170 million visits and approximately 991,000 million baht in revenue.

Overview

•Domestic tourism from January to October 2026 grew by 2% in volume and 3% in revenue, reaching 991,000 million baht.
•The Udon Thani International Horticultural Expo is scheduled for November 1, 2026 to March 14, 2027.
•Thapanee Kiatpaibool targets an average of at least 550,000 visitors per month to Udon Thani from October 2026 to January 2027.
•TAT forecasts the Udon Thani International Horticultural Expo will generate over 32,000 million baht in economic circulation.
•The Tourism Council of Thailand has collaborated with partners to provide tour programs and non-scheduled buses for the Expo.
•Chai Arunannonchai requested the government to accelerate improvements to ticket sales points for the general public due to long queues.
•Phatranong Na Chiangmai introduced three projects, including 'Fly and Travel Around Thailand', 'Amazing Thailand Travel with Tour', and 'SINGLE JOURNEY 2026', to support the event.

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Key Quotes

Thapanee Kiatpaibool

"TAT has elevated its operations to become a Tourism Ecosystem Orchestrator, coordinating with all sectors under the Transform Together concept."

ททท. ได้ยกระดับการทำงานสู่การเป็น Tourism Ecosystem Orchestrator ประสานกับทุกภาคส่วนภายใต้แนวคิด Transform Together

Key Entities

Organization

Tourism Authority of Thailand(ททท.)ℹ️

A government agency promoting tourism and acting as a Tourism Ecosystem Orchestrator.

Tourism Council of Thailand(สทท.)

An organization that collaborated with partners to provide tour programs and transport for the horticultural expo.

Person

Thapanee Kiatpaibool(นางสาวฐาปนีย์ เกียรติไพบูลย์)

Governor of the Tourism Authority of Thailand.

Chai Arunannonchai(นายชัย อรุณานนท์ชัย)

Chairman of the Tourism Council of Thailand.

Phatranong Na Chiangmai(นางสาวภัทรอนงค์ ณ เชียงใหม่)

Deputy Governor for Domestic Markets of the Tourism Authority of Thailand.

Place

Udon Thani Province(จังหวัดอุดรธานี)ℹ️

The host province for the International Horticultural Expo.

Khon Kaen(ขอนแก่น)ℹ️

A province involved in the SINGLE JOURNEY 2026 pilot route.

Policy

Fly and Travel Around Thailand, Heal Your Heart Every Trip(บินเที่ยวทั่วไทย ฮีลใจทุกทริป)

A project by TAT providing flight routes to Udon Thani.

Amazing Thailand Travel Around Thailand with Tour(Amazing Thailand เที่ยวทั่วไทยไปกับทัวร์)

A TAT project providing tours to the Horticultural Expo.

SINGLE JOURNEY 2026(เส้นทางคนโสด SINGLE JOURNEY 2026)

A TAT pilot trip project for single people on the Udon Thani-Khon Kaen route.