TAT targets 5M+ Chinese tourists via Wellness and Sport Tourism
Khaosod•Economy•
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Source: Khaosod (Original)
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Key Quotes
"Marketing strategies tailored to the behavior of each region help elevate the attraction of quality tourists, alongside distributing income to secondary tourism cities and building Thailand's long-term competitiveness."
กลยุทธ์การตลาดที่แตกต่างตามพฤติกรรมของแต่ละภูมิภาค ช่วยยกระดับการดึงดูดนักท่องเที่ยวคุณภาพ ควบคู่กับการกระจายรายได้สู่เมืองท่องเที่ยวรอง และสร้างความสามารถในการแข่งขันของไทยในระยะยาว
Key Entities
Organization
The organization implementing marketing strategies to attract Chinese tourists to Thailand in 2026.
LANN Space
A Chinese partner collaborating with the Tourism Authority of Thailand Shanghai office.
Tuniu.comℹ️
A travel platform partnering with the Tourism Authority of Thailand Shanghai office.
Zx-tour
A sports tour company collaborating with the Tourism Authority of Thailand Chengdu office.
Place
The target market for the Tourism Authority of Thailand's regional strategies.
A city where the Tourism Authority of Thailand office focuses on Wellness and Experiential Tourism.
A location in Thailand offered as part of a wellness tourism route.
A location in Thailand offered as part of a wellness tourism route.
A region where the Tourism Authority of Thailand expanded communication via Nanjing television.
A tourist destination introduced to viewers in Jiangsu Province.
A tourist destination introduced to viewers in Jiangsu Province.
A city where the Tourism Authority of Thailand office focuses on Sport Tourism.
A region from which the Tourism Authority of Thailand aims to attract runners.
A city from which the Tourism Authority of Thailand aims to attract runners.
A province visited by KOLs and Content Creators via a Fam Trip project.
A province targeted for public relations following the Fam Trip in Chiang Mai.
A city where the Tourism Authority of Thailand office focuses on the family market.
A city in Jilin Province where tourism promotion activities were held.
A province where the Tourism Authority of Thailand promoted Thai soft power and saw an increase in direct flights to Thailand.