TAT Reveals 10 Lisa-Promoted Thai Tourist Spots

Thansettakij•Economy•267d ago

Reader Briefing

The Tourism Authority of Thailand launches the 'Feel All The Feelings' campaign, featuring Lisa (Lalisa Manobal) to showcase diverse Thai destinations and promote quality tourism.

•The Tourism Authority of Thailand (TAT) has launched the 'Feel All The Feelings' campaign to promote Thailand as a quality leisure destination.
•Global superstar Lisa (Lalisa Manobal), as Amazing Thailand Ambassador, is the frontwoman for a new advertising campaign highlighting various tourist spots.
•The campaign aims to showcase Thailand's diversity and sensory experiences, encouraging both domestic and international tourists to explore beyond popular landmarks, thereby distributing income to secondary destinations.

Overview

•The Tourism Authority of Thailand (TAT) aims to reinforce Thailand's image through the 'Trusted Thailand' strategy, welcoming tourists warmly and positioning Thailand as a leading quality leisure destination.
•TAT has launched the 'Feel All The Feelings' campaign and a new advertising film featuring Lisa (Lalisa Manobal) as the Amazing Thailand Ambassador.
•The campaign intends to 'elevate quality' while distributing income and tourists to new potential areas, encouraging Thai people to be 'good hosts'.
•The advertising film 'Feel All The Feelings – Travel Thailand, Feel All The Feelings' showcases 'Unseen' tourist attractions and various emotions for visitors to discover.
•The core inspiration for the campaign is the tourist's desire to seek diverse feelings to replenish their emotions and spirit, making them 'Feel Alive' again.
•Thailand is presented as a land of diversity, color, and life force, capable of providing unique experiences and fulfilling every tourist's emotional needs.
•The campaign features popular actors Win Metawin Opas-iamkajorn, Gulf Kanawut Traipipattanapong, and Blue Pongtiwat Tangwancharoen in the advertisement, exploring numerous cultural and natural attractions.
•'Feel All The Feelings' aims to drive tourists from popular landmarks to secondary cities, enhancing spending quality and trip value according to the 'Value over Volume' strategy.

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Key Quotes

Tapanee Kiatphaibool

"We are a land of diversity, color, and life force, ready to offer visitors an extraordinary experience touching every emotion."

เราคือ ดินแดนแห่งความหลากหลาย สีสัน และพลังชีวิต ที่พร้อมมอบประสบการณ์สุดพิเศษให้กับผู้ที่มาเยือนได้สัมผัสทุกอารมณ์

Lisa (Lalisa Manobal)

"What kind of feeling does Thailand give?"

ประเทศไทยให้ความรู้สึกแบบไหน

Key Entities

Organization

Tourism Authority of Thailand (TAT)(การท่องเที่ยวแห่งประเทศไทย (ททท.))ℹ️

The national tourism promotion agency responsible for launching the 'Feel All The Feelings' campaign.

Person

Lisa - Lalisa Manobal(ลิซ่า - ลลิษา มโนบาล)ℹ️

Amazing Thailand Ambassador featured in the 'Feel All The Feelings' campaign to promote tourism in Thailand.

Win - Metawin Opas-iamkajorn(วิน - เมธวิน โอภาสเอี่ยมขจร)ℹ️

Thai actor and celebrity participating in the 'Feel All The Feelings' campaign advertisement.

Gulf - Kanawut Traipipattanapong(กลัฟ - คณาวุฒิ ไตรพิพัฒนพงษ์)ℹ️

Thai actor and celebrity participating in the 'Feel All The Feelings' campaign advertisement.

Blue - Pongtiwat Tangwancharoen(บลู - พงศ์ทิวัตถ์ ตั้งวันเจริญ)ℹ️

Thai actor and celebrity participating in the 'Feel All The Feelings' campaign advertisement.

Place

Wat Chedi Luang(วัดเจดีย์หลวง)ℹ️

A temple in Chiang Mai featured in the campaign, noted for its Phra Bat Phra Thet ceremony.

Chiang Mai Province(จังหวัดเชียงใหม่)ℹ️

A province in Northern Thailand where Wat Chedi Luang is located, featured in the campaign.

Floating Pagoda(เจดีย์ลอยฟ้า)

A tourist attraction in Lampang Province known for its surreal 'floating pagoda' views, showcased in the campaign.

Lampang Province(จังหวัดลำปาง)ℹ️

A province in Northern Thailand where the 'Floating Pagoda' attraction is located, featured in the campaign.

Phu Langka(ภูลังกา)

A location in Phayao Province known for its sea of mist, featured in the 'Feel All The Feelings' campaign.

Phayao Province(จังหวัดพะเยา)ℹ️

A province in Northern Thailand where Phu Langka is located, featured in the campaign.

Wat Arun Ratchawararam Ratchawaramahawihan(วัดอรุณราชวรารามราชวรมหาวิหาร)ℹ️

A temple in Bangkok, famous for its sunrise views, featured in the 'Feel All The Feelings' campaign.

Bangkok(กรุงเทพมหานคร)ℹ️

The capital city of Thailand where Wat Arun is located, featured in the campaign.

Red Lotus Sea(ทะเลบัวแดง)ℹ️

A scenic natural attraction in Udon Thani Province, known for its blooming red lotus flowers, featured in the campaign.

Udon Thani Province(จังหวัดอุดรธานี)ℹ️

A province in Northeastern Thailand where the Red Lotus Sea is located, featured in the campaign.