TAT Promotes "Learning Tourism" with "Little Champions on Move"

MGR Online•Economy•24d ago

Reader Briefing

The Tourism Authority of Thailand is launching a new initiative, "Little Champions on Move," to promote experiential learning through family tourism.

•The Tourism Authority of Thailand (TAT) is promoting "Learning Tourism" under the "Thailand Tourism Next" concept for 2026.
•The "Little Champions on Move" project focuses on family and youth tourism, integrating movement with real-life learning.
•The initiative emphasizes "Value Over Volume," prioritizing meaningful experiences over sheer tourist numbers.

Overview

•The Tourism Authority of Thailand (TAT) is driving the direction of Thai tourism for 2026 under the concept "Thailand Tourism Next."
•TAT is emphasizing "Value Over Volume," focusing on creating meaningful and valuable experiences rather than just increasing the number of tourists.
•One key project reflecting this concept is "Little Champions on Move," a tourism project for families and youth that integrates movement with real-life learning experiences under the theme MOVE • PLAY • EXPLORE.
•Apichai Chantanamakhit, TAT Deputy Governor for Domestic Market, stated that children today learn from real tourism experiences, outdoor activities, and movement, which are important tools for developing both physical and life skills.
•The "Little Champions on Move" project is designed for children and families to participate through activities focused on hands-on learning, play, and learning from real situations, connecting "sports, culture, and health."
•The long-term goal is for the project to promote quality tourism behavior, distribute income to communities, and foster understanding of local cultural values.
•Apichai Chantanamakhit concluded by encouraging a view of tourism not just as relaxation, but as an opportunity for growth for both children and families, as every activity attempted by a child is a valuable life lesson.
•Further details and activities can be found on the Facebook and Instagram pages for "Little Champions on Move."

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Quotes

Apichai Chantanamakhit

"“Today's children do not learn solely from textbooks, but learn from real tourism experiences. Especially outdoor activities and movement, which is another important tool that helps develop both body and life skills.”"

“เด็กในปัจจุบันไม่ได้เรียนรู้จากตำราเพียงอย่างเดียว แต่เรียนรู้จากประสบการณ์จริงการท่องเที่ยว โดยเฉพาะกิจกรรมกลางแจ้งและการเคลื่อนไหว เป็นอีกหนึ่งเครื่องมือสำคัญที่ช่วยพัฒนาทั้งร่างกายและทักษะชีวิต”

Apichai Chantanamakhit

"“I want people to see tourism not just as relaxation, but as an opportunity for both children and families to grow together, because every activity a child tries is a valuable life lesson.”"

“อยากให้มองการท่องเที่ยวไม่ใช่แค่การพักผ่อน แต่เป็นโอกาสในการเติบโตไปด้วยกันของทั้งเด็กและครอบครัว เพราะทุกกิจกรรมที่เด็กได้ลองทำ คือบทเรียนชีวิตที่มีคุณค่า”

Apichai Chantanamakhit

"“We emphasize the quality of the experience and what tourists take away, more than measuring results by numbers alone.”"

“เราให้ความสำคัญกับคุณภาพของประสบการณ์ และสิ่งที่นักท่องเที่ยวได้รับกลับไป มากกว่าการวัดผลจากจำนวนเพียงอย่างเดียว”

Key Entities

Person

Apichai Chantanamakhit(“อภิชัย ฉัตรเฉลิมกิจ”)

Deputy Governor for Domestic Market at the Tourism Authority of Thailand (TAT).

Organization

Tourism Authority of Thailand (TAT)(การท่องเที่ยวแห่งประเทศไทย (ททท.))ℹ️

The organization driving the new tourism initiatives in Thailand.

Timeline

2026

The target year for the "Thailand Tourism Next" initiative.

Policy

Thailand Tourism Next

The overarching concept guiding TAT's tourism direction for 2026.