TAT promotes 397 Years of Chai Buri event in Phatthalung

Matichon•Economy•17d ago

Reader Briefing

The Tourism Authority of Thailand (TAT) collaborated to organize the "397 Years of Chai Buri, Miracle of Love Phatthalung" event to promote the history and culture of the old Chai Buri city.

•The event "397 Years of Chai Buri, Miracle of Love Phatthalung" was held from August 8–10, 2026.
•The event took place at Wat Khao Mueang Kao Chai Buri in Phatthalung Province.
•Phiphat Ratchakitprakarn, Deputy Prime Minister and Minister of Transport, presided over the opening ceremony.
•The event is expected to attract at least 30,000 tourists and generate an economic circulation of at least 40 million baht.

Overview

•The Tourism Authority of Thailand (TAT) promoted the old city of Chai Buri by highlighting history, faith, culture, local food, and light and sound performances.
•Phiphat Ratchakitprakarn presided over the opening of the "397 Years of Chai Buri, Miracle of Love Phatthalung" event on the evening of August 8.
•The "397 Years of Chai Buri, Miracle of Love Phatthalung" event was scheduled for August 8–10, 2026.
•The event was held at Wat Khao Mueang Kao Chai Buri, Chai Buri Subdistrict, Mueang Phatthalung District, Phatthalung Province.
•Activities at the event included worship ceremonies, a "Miracle of Love" special activity, contemporary cultural performances, local food stalls, and community products.
•Musical performances were provided by artists including Wong Phatthalung, Wong Samran, Ying Thitikarn, and Wong Tammarin.
•The "397 Years of Chai Buri, Miracle of Love Phatthalung" event is expected to attract no fewer than 30,000 Thai and foreign tourists.
•The event is expected to generate an economic circulation of no less than 40 million baht.

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Key Entities

Organization

Tourism Authority of Thailand(ททท.)ℹ️

The organization that collaborated to promote the charm of the old city of Chai Buri.

Wong Phatthalung(วงพัทลุง)

A leading artist group that performed at the event.

Wong Samran(วงสำราญ)

A leading artist group that performed at the event.

Wong Tammarin(วงแทมมะริน)

A leading artist group that performed at the event.

Ministry of Transport(กระทรวงคมนาคม)ℹ️

The ministry headed by Phiphat Ratchakitprakarn.

Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)ℹ️

The ministry headed by Surasak Phancharoenworakul.

Person

Phiphat Ratchakitprakarn(พิพัฒน์ รัชกิจประการ)

Deputy Prime Minister and Minister of Transport who presided over the event opening.

Surasak Phancharoenworakul(สุรศักดิ์ พันธ์เจริญวรกุล)

Minister of Tourism and Sports who attended the event opening.

Nat Krutsut(ณัฐ ครุฑสูตร)

Deputy Governor for Tourism Products and Business who attended the event opening.

Jirawadee Khunsap(จิระวดี คุณทรัพย์)

Deputy Governor for Europe, Middle East, and Africa Markets who attended the event opening.

Ying Thitikarn(หญิง ฐิติกานต์)

A leading artist who performed at the event.

Place

Wat Khao Mueang Kao Chai Buri(วัดเขาเมืองเก่าชัยบุรี)

The location in Chai Buri Subdistrict, Mueang Phatthalung District where the event was held.

Phatthalung Province(จังหวัดพัทลุง)ℹ️

The province where the historical area of Chai Buri is located.