TAT partners with Sichuan Airlines and Meituan to boost tourism

Thansettakij•Economy•2d ago

Reader Briefing

The Tourism Authority of Thailand collaborated with Chinese airlines and digital platforms during Prime Minister Anutin Charnvirakul's official visit to China.

•Prime Minister Anutin Charnvirakul visited Shanghai, Chengdu, and Beijing from July 16-20, 2026.
•The Tourism Authority of Thailand (TAT) held business discussions with Sichuan Airlines and Meituan on July 18, 2026, in Chengdu.
•TAT signed a Letter of Intent (LOI) with five Chinese partner companies on July 19, 2026, in Beijing.
•Thailand welcomed over 2.8 million Chinese tourists from January 1 to July 11, 2026.

Overview

•Prime Minister Anutin Charnvirakul conducted an official visit to Shanghai, Chengdu, and Beijing between July 16-20, 2026.
•The Tourism Authority of Thailand met with Sichuan Airlines on July 18, 2026, to discuss increasing flights and expanding direct routes to Hua Hin and U-Tapao airports.
•The Tourism Authority of Thailand discussed using the Meituan platform on July 18, 2026, to promote Thailand to quality tourists and utilize digital technology for deep marketing.
•The Tourism Authority of Thailand signed a Letter of Intent with China Tourism Group, Utour Group, China Comfort Group, AMAP, and TCP Red Bull on July 19, 2026, in Beijing.
•From January 1 to July 11, 2026, Thailand received over 2.8 million Chinese tourists, a 14% increase compared to the same period in 2025.
•The target for Chinese tourists in 2026 is over 5.13 million people, with expected revenue of at least 288,385 million baht.
•Chinese tourist behavior has shifted from group tours to independent travel, increasing the importance of digital platforms for new generation and upper-middle-class travelers.
•Prime Minister Anutin Charnvirakul stated that the Thai government focuses on creating safety and fairness standards for tourists.

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Key Entities

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

The agency driving Thai-Chinese tourism cooperation and signing agreements with Chinese partners.

Sichuan Airlinesℹ️

An airline that discussed increasing flights and expanding routes to Thailand.

Meituanℹ️

A leading Chinese digital lifestyle platform used for marketing Thailand to quality tourists.

China Tourism Groupℹ️