TAT "LOVE Season" Campaign: Singles Invited to Rainy Season Trips

MGR Online•General•12h ago

Reader Briefing

The Tourism Authority of Thailand (TAT) is launching the 'LOVE Season' campaign to promote unique travel experiences for singles during the green season.

•The Tourism Authority of Thailand (TAT) has launched the "LOVE Season" campaign.
•The campaign aims to attract single travelers by highlighting the romantic and scenic aspects of Thailand's green season.
•A special "Pin Your Love, Lively Rainy Season" trip for 24 singles will take place from June 18-20, 2026, in Saraburi-Khao Yai.

Overview

•The Tourism Authority of Thailand (TAT) has launched the "LOVE Season, Thai Travel, Juicy Hearts" project to encourage singles to visit during the green season.
•The TAT is inviting singles to 'check in' and experience travel during the green season, showcasing lush forests, mist, and romantic rain.
•Special promotions and activities are being prepared for the rainy season as part of the campaign.
•Apichai Chatchalermkit, TAT Deputy Governor for Domestic Market, noted a shift in tourist behavior, with younger travelers seeking experiences and feelings.
•The 'Value is the New Volume' strategy by TAT emphasizes creating travel value and meaning through experiences that cater to lifestyle and emotions.
•A highlight is the "Pin Your Love, Lively Rainy Season" trip, a 3-day, 2-night exclusive event for 24 singles from June 18-20, 2026, in Saraburi-Khao Yai.
•This trip will include Adventure, Speed Dating, and relationship-building activities in a warm atmosphere.
•Applications for the "LOVE Season" trip are open from May 25 to June 4, 2026, with limited spots.

Full article content is available on the original source.

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Key Quotes

Apichai Chatchalermkit

"In recent years, we've seen clear changes in tourist behavior, especially among the new generation who prioritize travel to fulfill experiences and feelings."

ในช่วงไม่กี่ปีที่ผ่านมา เราเห็นพฤติกรรมของนักท่องเที่ยวเปลี่ยนไปอย่างชัดเจน โดยเฉพาะกลุ่มคนรุ่นใหม่ที่ให้ความสำคัญกับการเดินทางเพื่อเติมเต็มประสบการณ์และความรู้สึกมากขึ้น

Key Entities

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

The governmental organization launching the 'LOVE Season' campaign to promote domestic tourism.

TAT(ททท.)ℹ️

Abbreviation for the Tourism Authority of Thailand, the organizer of the 'LOVE Season' campaign.

Person

Apichai Chatchalermkit(อภิชัย ฉัตรเฉลิมกิจ)

Deputy Governor for Domestic Market at the Tourism Authority of Thailand, who provided insights into traveler behavior.

Place

Saraburi(สระบุรี)ℹ️

A province in Thailand hosting the 'Pin Your Love, Lively Rainy Season' trip.

Khao Yai(เขาใหญ่)ℹ️

A popular tourist area in Saraburi province, co-hosting the 'Pin Your Love, Lively Rainy Season' trip.