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TAT Launches Northern Tourism Season 2027 and Luxury Wellness

TAT Launches Northern Tourism Season 2027 and Luxury Wellness

Matichon•Economy•1h ago

Reader Briefing

The Tourism Authority of Thailand launched the 2027 Northern tourism season and the 'Sensory of Lanna' project to promote luxury wellness travel.

  • •The Tourism Authority of Thailand launched the Northern tourism season for 2027 on November 12, 2026.
  • •The 'Sensory of Lanna' project was introduced under the concept 'Healing is the New Luxury' at CentralWorld in Bangkok.
  • •The Tourism Authority of Thailand expects 206 million Thai visitors by the end of 2026, generating 1.216 trillion baht.

Overview

  • •On November 12, 2026, the Tourism Authority of Thailand launched the Northern tourism season for 2027.
  • •The Tourism Authority of Thailand introduced the 'Sensory of Lanna : Charm of the North, a Relaxing Touch' project at the Eden zone, 1st floor of CentralWorld, Bangkok.
  • •The Tourism Authority of Thailand forecasts that Thai visitors will reach 206 million person-times by the end of 2026, creating a circulation of approximately 1.216 trillion baht.
  • •Phatthanong Na Chiang Mai stated that the 2026 domestic tourism market growth is satisfactory and higher than the set targets.
  • •The Tourism Authority of Thailand launched the 'The Right North... in Every Moment' campaign to shift the perception of Northern tourism from a destination to a journey.
  • •The Tourism Authority of Thailand Northern Region upgraded health tourism products through the 'Amazing Northern Longevity' project targeting quality tourists, working-age people, and health enthusiasts.
  • •The 'Sensory of Lanna' event featuring over 17 luxury wellness operators from the North is held from November 12–15, 2026, at CentralWorld.

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Key Entities

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️
The organization that launched the Northern tourism season for 2027 and the Sensory of Lanna project.
Alinta Retreat Chiang Mai(อลีนตา รีทรีท เชียงใหม่)
A luxury wellness operator from the North participating in the Sensory of Lanna event.
Kiri Vari Boutique Nan(คีรีวารี บูทิค น่าน)
A luxury wellness operator from the North participating in the Sensory of Lanna event.
Baan Mayura(บ้านมยุรา)
A luxury wellness operator from the North participating in the Sensory of Lanna event.
Mae Fah Luang University(มหาวิทยาลัย แม่ฟ้าหลวง)ℹ️
An entity participating as a luxury wellness provider in the Sensory of Lanna event.
Sappaya Spa(สัปปายยะ สปา)
A luxury wellness operator from the North participating in the Sensory of Lanna event.
Asa Tea Bar & Eatery(อาสะ ทีบาร์ แอนด์ อีทเทอรี่)
A luxury wellness operator from the North participating in the Sensory of Lanna event.

Person

Phatthanong Na Chiang Mai(นางสาวภัทรอนงค์ ณ เชียงใหม่)
Deputy Governor for Domestic Market of the Tourism Authority of Thailand.
Khajondej Apichatitrakul(นายขจรเดช อภิชาติตรากุล)
Director of the Northern Region of the Tourism Authority of Thailand.

Place

CentralWorld(เซ็นทรัลเวิลด์)ℹ️
The shopping center in Bangkok where the launch event and Sensory of Lanna project were held.
Bangkok(กรุงเทพมหานคร)ℹ️
The capital city where the launch event took place.