TAT Announces Village to the World Season 5 Success

MGR Online•Economy•21d ago

Reader Briefing

The Tourism Authority of Thailand (TAT) announced the success of the Village to the World Season 5 project, collaborating with nine private sector partners to promote ESG Tourism across eight provinces.

•The project is based on the royal initiatives of Her Majesty Queen Sirikit The Queen Mother regarding natural resource conservation and local wisdom.
•Nine private sector organizations collaborated with TAT to implement 'ESG in Action' activities across nine prototype areas.
•The initiative utilizes a Public-Private-Community Partnership to upgrade community-based tourism into ESG Tourism.
•The ESG Influ Challenge generated over 50 pieces of content and reached over 10 million online engagements.

Overview

•The Tourism Authority of Thailand launched Village to the World Season 5: Sustainable Agenda | Queen Legacy to promote sustainable tourism based on the royal initiatives of Queen Sirikit The Queen Mother.
•The Tourism Authority of Thailand and the Ban Sa Juk-Sa Kiang Highland Agricultural Development Station in Nan Province built check dams to restore watershed forests.
•The Social Enterprise Association of Thailand, the Sea Turtle Conservation Center of the Royal Thai Navy Sattahip, and the Rak Talay Sane Ban Amphoe Community Enterprise in Chonburi Province restored marine ecosystems.
•Bank of Ayudhya Public Company Limited supported the Ko Kerd Arts and Crafts Center in Phra Nakhon Si Ayutthaya Province to promote the sufficiency economy and cultural tourism.
•Max Solution Service Company Limited, under PTG Energy Public Company Limited, restored watershed forests at Doi Bae Lae Highland Agricultural Development Station in Chiang Mai Province.
•PTT Global Chemical Public Company Limited and the Mae Fah Luang Foundation under Royal Patronage developed the Forest Guard Flag project in Amnat Charoen Province.
•Nextopia Siam Paragon implemented the Bring Nature to Nature activity at the Ban Lek Nai Pa Yai Project (Doi Dam) in Chiang Mai Province.
•The ESG Influ Challenge activity resulted in more than 50 content pieces and over 10 million online reaches/engagements.

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Key Entities

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย (ททท.))ℹ️

The agency that announced the success of the Village to the World Season 5 project to drive ESG Tourism.

Social Enterprise Association of Thailand(สมาคมธุรกิจเพื่อสังคมแห่งประเทศไทย)

A partner organization that worked to restore marine ecosystems in Chonburi Province.

Sea Turtle Conservation Center of the Royal Thai Navy Sattahip(ศูนย์อนุรักษ์พันธุ์เต่าทะเล กองทัพเรือสัตหีบ)

An organization that collaborated on sea turtle care and marine waste management in Chonburi Province.

Rak Talay Sane Ban Amphoe Community Enterprise(วิสาหกิจชุมชนรักษ์ทะเลเสน่ห์บ้านอำเภอ)

A community enterprise in Chonburi Province involved in marine conservation and tourism.

Bank of Ayudhya Public Company Limited(ธนาคารกรุงศรีอยุธยา จำกัด (มหาชน))

A partner that supported the Ko Kerd Arts and Crafts Center to elevate community products.

Max Solution Service Company Limited(บริษัท แมกซ์ โซลูชั่น เซอร์วิส จำกัด)

A company that restored watershed forests at Doi Bae Lae Highland Agricultural Development Station.

PTG Energy Public Company Limited(บริษัท พีทีจี เอ็นเนอยี จำกัด (มหาชน))

The parent company of Max Solution Service Company Limited.

PTT Global Chemical Public Company Limited(บริษัท พีทีที โกลบอล เคมิคอล จำกัด (มหาชน))ℹ️

A partner that developed the Forest Guard Flag project in Amnat Charoen Province.

Mae Fah Luang Foundation under Royal Patronage(มูลนิธิแม่ฟ้าหลวง ในพระบรมราชูปถัมภ์)

A foundation that collaborated on forest conservation and natural tourism in Amnat Charoen Province.

Nextopia Siam Paragon(NEXTOPIA สยามพารากอน)

An entity that conducted the Bring Nature to Nature activity in Chiang Mai Province.

Thai AirAsia Company Limited(บริษัท ไทยแอร์เอเชีย จำกัด)

A partner that developed creative community tourism at Songkhla Lake.

Toyota Motor Thailand Company Limited(บริษัท โตโยต้า มอเตอร์ ประเทศไทย จำกัด)

A partner that promoted food security and environmental learning at Nong Raharn Chin Sample Farm.

Sika Innovation Public Company Limited(บริษัท ซิก้า อินโนเวชั่น จำกัด (มหาชน))

A partner that applied material innovation to coastal resource conservation in Phetchaburi Province.

Salt Farmer School(โรงเรียนคนทำนาเกลือ)

An organization in Phetchaburi Province that preserves salt farming wisdom for community tourism.

Person

Queen Sirikit The Queen Mother(สมเด็จพระนางเจ้าสิริกิติ์ พระบรมราชินีนาถ พระบรมราชชนนีพันปีหลวง)ℹ️

The person whose royal initiatives on natural resource conservation and local wisdom inspired the project.

Place

Ban Sa Juk-Sa Kiang Highland Agricultural Development Station(สถานีพัฒนาการเกษตรที่สูงตามพระราชดำริ บ้านสะจุก-สะเกี้ยง)

A location in Nan Province where check dams were built to restore watershed forests.

Ko Kerd Arts and Crafts Center(ศูนย์ศิลปาชีพเกาะเกิด)

A center in Phra Nakhon Si Ayutthaya Province promoting sufficiency economy and handicrafts.

Doi Bae Lae Highland Agricultural Development Station(สถานีพัฒนาการเกษตรที่สูงตามพระราชดำริดอยแบแล)

A location in Chiang Mai Province where watershed forests and community tourism were developed.

Ban Lek Nai Pa Yai Project (Doi Dam)(โครงการบ้านเล็กในป่าใหญ่ตามพระราชดำริ ดอยดำ)

A royal project site in Chiang Mai Province focused on watershed restoration and highland agriculture.

Nong Raharn Chin Sample Farm(ฟาร์มตัวอย่างหนองระหารจีน)

A site in Ang Thong Province promoting resource efficiency via the Toyota Eco Town concept.

Ban Don Chong Kaep Sample Marine Farm(ฟาร์มทะเลตัวอย่างบ้านดอนช่องแคบ)

A site in Phetchaburi Province focusing on coastal resources and salt farming tourism.