Tanachira Retail Launches TANACHIRA CLUB for Data Engagement

MGR Online•Economy•2d ago

Reader Briefing

Tanachira Retail Corporation uses the TANACHIRA CLUB on LINE Official Account to unify its brand ecosystem and leverage customer insights.

•Tanachira Retail Corporation launched TANACHIRA CLUB on LINE Official Account to connect all brands in its network.
•The program aims to reach 175,000 members by the end of 2026.
•Member count reached 106,636 as of June 2026.
•Customer purchase frequency increased from 1.1 to 1.4 times per member.

Overview

•Tanachira Retail Corporation implemented TANACHIRA CLUB on LINE Official Account to centralize customer insights and relationship management.
•TANACHIRA CLUB integrates brands across lifestyle (PANDORA, Cath Kidston, LIVE! Activewear), fashion (Marimekko, GANNI, United Arrows, MM6 Maison Margiela), beauty and wellness (HARNN), and food and beverage (Gordon Ramsay Bread Street Kitchen & Bar, Gordon Ramsay Street Pizza, Gordon Ramsay Street Burger).
•Tanachira Retail Corporation began using TANACHIRA CLUB in August 2025.
•As of June 2026, TANACHIRA CLUB has 106,636 members.
•Purchase frequency per member increased by 27.3% from 1.1 to 1.4 times, as of the end of March 2026.
•Tanachira Retail Corporation aims to expand the membership to 175,000 members by the end of 2026.
•Tanachira Retail Corporation is developing Cross Brand Synergy Marketing to create a Meaningful Lifestyle Community.

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Key Quotes

Thanaphong Jiraphanichkul

"TANACHIRA CLUB is a strategy to drive the vision 'Creating and Delivering Meaningful Lifestyle' to create understanding and long-term relationships with customers."

TANACHIRA CLUB เป็นกลยุทธ์ในการขับเคลื่อนวิสัยทัศน์ “Creating and Delivering Meaningful Lifestyle” เพื่อสร้างความเข้าใจและความสัมพันธ์ระยะยาวกับลูกค้า

Key Entities

Organization

Tanachira Retail Corporation Public Company Limited(ธนจิรา รีเทล คอร์ปอเรชั่น จำกัด (มหาชน))

A retail company that manages a diverse portfolio of lifestyle, fashion, beauty, and F&B brands.

TANACHIRA CLUB

A customer engagement platform on LINE Official Account unifying brands under Tanachira Retail Corporation.

LINE

The platform used for the TANACHIRA CLUB Official Account.

Person

Thanaphong Jiraphanichkul(ธนพงษ์ จิราพาณิชกุล)

Chief Executive Officer of Tanachira Retail Corporation Public Company Limited.

Atiti Rakcheewong(อทิติ รักชีวงศ์)

Head of E-Commerce & CRM at Tanachira Retail Corporation Public Company Limited.