Tan Passakornnatee enters fertilizer market with joint venture

Thansettakij•Economy•12d ago

Reader Briefing

Tan Passakornnatee has expanded into the fertilizer industry through a joint venture with the Ekayongwong Group.

•Tan Passakornnatee is venturing into the fertilizer business at age 67.
•The new venture, Tan Fertilizer, is a joint venture between Ichitan Group and Ekayongwong Group.
•Tan Fertilizer will start by taking over the premium fertilizer brand Rampatec.
•The business uses an Asset Light model to leverage the existing infrastructure of Ekayongwong Group.

•Tan Passakornnatee faced debts exceeding 100 million baht during the Tom Yum Goong crisis in 1997.
•Tan Passakornnatee launched the Oishi brand as the first Japanese-style buffet restaurant in Thailand in 1999.
•Tan Passakornnatee expanded Oishi into the ready-to-drink green tea business as Oishi Green Tea in 2003.
•Thai Beverage Group purchased shares from Tan Passakornnatee in 2008 for a deal valued at over 3,300 million baht.
•The Thai chemical fertilizer market has a total value of over 80,000 million baht per year.
•The Compound NPK fertilizer segment, where the joint venture will compete, is valued at approximately 32,000 million baht per year.
•Tan Fertilizer will initially target farmers growing high-value economic crops such as durian, mangosteen, and longan.
•Tan Fertilizer aims to evolve into an Agri Innovation Platform providing products like amino-coated fertilizer and soil conditioners.

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Tan Passakornnatee

"Life has no dead end."

ชีวิตไม่มีทางตัน

Tan Passakornnatee(ตัน ภาสกรนที)ℹ️

A businessman and founder of Oishi and Ichitan Group who has entered the fertilizer market at age 67.

Charoen Sirivadhanabhakdi(เจริญ สิริวัฒนภักดี)ℹ️

The individual associated with the Thai Beverage Group who acquired Oishi shares.

Oishi(โออิชิ)

A Japanese-style buffet and green tea brand founded by Tan Passakornnatee.

Thai Beverage Group(กลุ่มไทยเบฟเวอเรจ)

The group that purchased shares of Oishi from Tan Passakornnatee in 2008.

Ichitan Group(อิชิตัน กรุ๊ป)ℹ️

A business empire founded by Tan Passakornnatee with revenues exceeding 8,000 million baht.

Tan Fertilizer(ตัน เฟอร์ทิไลเซอร์)

A joint venture between Ichitan Group and Ekayongwong Group entering the premium fertilizer market.

Ekayongwong Group(กลุ่มเอกยงวงศ์)

A partner in the fertilizer joint venture with over 30 years of experience in the fertilizer market.

Rampatec

A premium fertilizer brand previously marketed by Ekayongwong Group for approximately 3 years.