Surasak pushes Thai sports to global stage and Saraburi Model

MGR Online•Politics•1d ago

Reader Briefing

Minister of Tourism and Sports Surasak Panjaroenworakul is integrating sports and tourism to elevate Thailand's international image and stimulate the grassroots economy.

•Surasak Panjaroenworakuls aims to link Thai sports with fashion and culture on the global stage.
•The Thai national team will wear ceremonial outfits designed by HRH Princess Sirivannavari Nariratana Rajakanya for the 20th Asian Games in Nagoya, Japan.
•The Ministry of Tourism and Sports is piloting the "Saraburi Model" to promote mass exercise and sports tourism.

Overview

•Surasak Panjaroenworakul is integrating sports and tourism missions to improve Thailand's international image and drive the grassroots economy.
•HRH Princess Sirivannavari Nariratana Rajakanya, Creative Director of the SIRIVANNAVARI brand, designed the ceremonial outfits for the Thai national team for the 20th Asian Games.
•The 20th Asian Games will take place in Nagoya, Japan, from September 19 to October 4, 2026.
•The ceremonial outfits for the 20th Asian Games use hand-woven indigo-dyed cotton from the "Don Koy Model" in Sakon Nakhon and cotton from the Support Foundation.
•Surasak Panjaroenworakul stated that linking sports with Thai fashion and textiles can extend into the Creative Economy.
•A mass exercise activity in Saraburi Province had more than 1,000 participants.
•The Ministry of Tourism and Sports plans to push the "Saraburi Model" to expand sports activities and exercise opportunities to other regions.
•The Ministry of Tourism and Sports intends to use Sports Tourism to attract tourists and generate income for local communities.

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Key Entities

Person

Surasak Panjaroenworakul(สุรศักดิ์ พันธ์เจริญวรกุล)

Minister of Tourism and Sports.

HRH Princess Sirivannavari Nariratana Rajakanya(สมเด็จพระเจ้าลูกเธอ เจ้าฟ้าสิริวัณณวรี นารีรัตนราชกัญญา)

Creative Director of the SIRIVANNAVARI brand who designed the Thai national team's ceremonial outfits for the 20th Asian Games.

Organization

Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)ℹ️

The ministry responsible for integrating sports and tourism to elevate Thailand's image and the grassroots economy.

SIRIVANNAVARI

A brand for which HRH Princess Sirivannavari Nariratana Rajakanya serves as Creative Director.

Support Foundation(มูลนิธิส่งเสริมศิลปาชีพฯ)

The organization providing cotton for the Asian Games ceremonial outfits.

Place

Nagoya(เมืองนาโกย่า)ℹ️

The city in Japan hosting the 20th Asian Games.

Japan(ประเทศญี่ปุ่น)ℹ️

The country hosting the 20th Asian Games.

Sakon Nakhon Province(จังหวัดสกลนคร)ℹ️

The province where the Don Koy Model is located.

Saraburi Province(จังหวัดสระบุรี)ℹ️

The location for the pilot mass exercise activity and the namesake of the Saraburi Model.

Policy

Don Koy Model(ดอนกอยโมเดล)

A model in Sakon Nakhon province providing hand-woven indigo-dyed cotton for the Asian Games ceremonial outfits.

Saraburi Model(สระบุรีโมเดล)

A model for promoting mass exercise and sports tourism to be expanded to other regions.