Suphajee pushes TAGTHAi to boost community tourism economy

Matichon•Economy•41m ago

Reader Briefing

Deputy Prime Minister and Minister of Commerce Suphajee Suthamphan chaired a meeting to develop the TAGTHAi platform into a National Tourism Integration Platform.

•Suphajee Suthamphan chaired a meeting on August 26 at Government House.
•The meeting focused on using the TAGTHAi platform to link tourism data, services, and local products.
•The government aims to shift tourism focus from the number of tourists to economic tourism.

Overview

•On August 26, Suphajee Suthamphan chaired a meeting at Government House to discuss driving the tourism industry via the TAGTHAi platform.
•Suphajee Suthamphan stated the government intends to shift from focusing on the number of tourists to economic tourism to increase spending and length of stay.
•The meeting identified the potential to upgrade TAGTHAi into a National Tourism Integration Platform to consolidate government and various sector tourism services into one system.
•Upgrading TAGTHAi aims to reduce redundancy in platform development across different areas and facilitate seamless travel planning for tourists.
•Data from the TAGTHAi platform will be developed into Tourism Data Intelligence to analyze tourist behavior and support policy planning.
•The government and partners will promote TAGTHAi and use it as a catalog for high-quality community products and Thai fabrics to increase local income.
•The meeting emphasized defining clear roles for TAGTHAi as an information platform and transaction link while ensuring personal data protection and user safety.
•The government will consider linking TAGTHAi with the Thai Chuay Thai Plus project to increase awareness and expand the user base.

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Key Entities

Person

Suphajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce who chaired the meeting on TAGTHAi development.

Place

Government House(ทำเนียบรัฐบาล)ℹ️

The location where the meeting on August 26 was held.

Organization

TAGTHAi

A platform intended to be upgraded into a National Tourism Integration Platform to link tourism data, products, and services.

Policy

Thai Chuay Thai Plus(ไทยช่วยไทย พลัส)

A project the government considers linking with TAGTHAi to expand the user base.