Suphajee Promotes Thai Premium Food and Fruit in Japan

Post Today•Economy•13h ago

Reader Briefing

Deputy Prime Minister and Minister of Commerce Suphajee Suthamphan visited Japan to promote Thai agricultural products and discuss banana exports.

•Suphajee Suthamphan visited Aeon Narita and Kaewjai restaurant in Japan on July 18, 2026.
•The visit focused on monitoring the market for premium Thai fruits and food, specifically durian, mangosteen, and pomelo.
•Suphajee Suthamphan discussed Thai Cavendish banana exports with Pimjai Matsumoto and Nobuo Shirahama.
•The Department of International Trade Promotion (DITP) plans to bring Japanese importers to visit Thai banana plantations.

•Suphajee Suthamphan visited Japan on July 18, 2026, during a layover after trade negotiations with the United States.
•Suphajee Suthamphan visited Aeon Narita to monitor the marketing and sales of Thai food and fruits.
•Thai durians, mangosteens, and pomelos are gaining popularity among Japanese consumers, particularly during weekends.
•Suphajee Suthamphan visited Kaewjai restaurant in Chiba Province, which has held the Thai SELECT symbol for over 25 years.
•Suphajee Suthamphan consulted with Pimjai Matsumoto and Nobuo Shirahama regarding the push for Thai Cavendish banana exports to Japan.
•Japan imports approximately 1 million tons of fresh bananas per year, with over 80 percent originating from ASEAN countries.
•The Department of International Trade Promotion (DITP) will lead Japanese importers to visit banana plantations to meet farmers and entrepreneurs to encourage orders.

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Suphajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce of Thailand.

Pimjai Matsumoto(พิมใจ มัตสึโมโต)

Honorary Trade Advisor (HTA) for international trade.

Nobuo Shirahama(โนบุโอะ ชิราฮามะ)

A Japanese expert in Cavendish banana development.

Aeon Narita(ห้างอิออน สาขานาริตะ)

A retail store in Japan where Thai food and fruit promotion activities were held.

Kaewjai(แก้วใจ)

A Thai restaurant in Chiba Province that has received the Thai SELECT symbol.

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)

The government agency (DITP) tasked with bringing Japanese importers to visit banana plantations in Thailand.

Japan(ญี่ปุ่น)ℹ️

The country where Thai food and fruit are being promoted and exported.

Chiba(ชิบะ)

The province in Japan where the Kaewjai restaurant is located.

United States(สหรัฐอเมริกา)ℹ️

The country where Suphajee Suthamphan conducted trade negotiations before visiting Japan.

Narita(นาริตะ)

The location of the Aeon store visited by Suphajee Suthamphan.