Suphajee promotes Thai Cavendish bananas in Japan market

Thansettakij•Economy•13h ago

Reader Briefing

Deputy Prime Minister and Minister of Commerce Suphajee Suthamphan visited Japan to promote Thai agricultural products and push for Cavendish banana exports.

•Suphajee Suthamphan visited Aeon Narita and a Thai restaurant in Chiba, Japan.
•Japan imports approximately 1 million tons of fresh bananas annually, with over 80% coming from ASEAN countries.
•The Department of International Trade Promotion (DITP) plans to bring Japanese importers to visit banana plantations in Thailand.

Overview

•Suphajee Suthamphan participated in activities to promote Thai food and fruit at Aeon, Narita branch, Japan.
•Suphajee Suthamphan observed that Thai durian, mangosteen, and pomelo, as well as Thai food and snacks, are popular among Japanese consumers.
•Suphajee Suthamphan visited Kaewjai Thai Restaurant in Chiba province, which has held a Thai SELECT symbol and operated for over 25 years.
•Suphajee Suthamphan held discussions with Pimjai Matsumoto and Nobuo Shirahama to exchange information on pushing Thai Cavendish bananas into the Japanese market.
•Japan has a demand for fresh banana imports of approximately 1 million tons per year, with over 80% imported from ASEAN nations.
•The Department of International Trade Promotion (DITP) will lead Japanese importers to visit banana cultivation areas to meet farmers and entrepreneurs.
•The Department of International Trade Promotion (DITP) aims to build confidence and encourage orders to capture a share of the Japanese banana market.

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Key Entities

Person

Suphajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce who visited Japan to promote Thai agricultural products.

Pimjai Matsumoto(พิมใจ มัตสึโมโต)

Honorary Advisor on International Trade who discussed banana exports with Suphajee Suthamphan.

Nobuo Shirahama(โนบุโอะ ชิราฮามะ)

An expert in Japanese Cavendish banana development who discussed exports with Suphajee Suthamphan.

Organization

Aeon Narita(ห้างอิออน สาขานาริตะ)

A shopping mall in Japan where Thai food and fruit promotion activities were held.

Kaewjai Thai Restaurant(ร้านอาหารไทยแก้วใจ)

A Thai restaurant in Chiba province with a Thai SELECT symbol that has operated for over 25 years.

Department of International Trade Promotion (DITP)(กรมส่งเสริมการค้าระหว่างประเทศ (DITP))

The government agency planning to lead Japanese importers to visit banana plantations in Thailand.

Place

Japan(ญี่ปุ่น)ℹ️

The target market for Thai agricultural exports, specifically fresh bananas.

Chiba Province(จังหวัดชิบะ)

The location of Kaewjai Thai Restaurant in Japan.