Supersports & Central Pattana Launch 'May Move Up' for 13th Year, Nationwide Shoe Drive

MGR Online•Economy•162d ago

Reader Briefing

Supersports and Central Pattana are celebrating the 13th year of their 'May Move Up' campaign, expanding nationwide shoe donation points to promote sports equality.

•Supersports, in partnership with Central Pattana and the Bangkok Metropolitan Administration, is launching its 13th annual 'May Move Up' campaign.
•The campaign encourages shoe donations to promote sports equality and aims to provide new opportunities for the underprivileged.
•Donation points have been expanded across 88 Supersports stores nationwide, along with 14 sports centers in Bangkok, Chulalongkorn University, and 13 other locations, including CentralWorld, Robinson stores, and resorts in Phuket.

Overview

•On May 5, 2026, Supersports, in collaboration with Central Pattana and the Bangkok Metropolitan Administration, launched the 'May Move Up: Move New, Together' campaign for the 13th consecutive year.
•Supersports stated its commitment to driving society and the environment, aiming to promote Sports Equality through the 'May Move Up' campaign.
•Supersports has expanded shoe donation points to cover key areas nationwide, including 88 Supersports branches, 14 sports centers in Bangkok, Chulalongkorn University, 13 major city locations, 6 Robinson branches, and lifestyle/sports destinations in Phuket.
•The campaign's objective is to foster Sports Equality by enabling customers to donate well-loved shoes to those in need, allowing them to pursue their dreams.
•Customers donating sports shoes or contributing 100 THB through the 'Million Gifts Million Smiles' project will receive 100 The 1 points in return, transforming old shoes into new opportunities for others.
•In 2025, the 'May Move Up' campaign resulted in over 3,200 pairs of shoes donated, a reduction of over 3,720 kg (3.72 tons) of plastic waste, and over 120 tons of CO₂e in greenhouse gas emission reduction.
•Supersports is offering promotions throughout May, including up to 40% off all sports shoes and sandals, an additional discount of up to 700 THB, and a 100 THB discount coupon via The 1 APP for purchases over 2,000 THB.
•The 'May Move Up' campaign runs from May 1 to June 3, 2026, with ongoing opportunities to donate shoes or contribute funds.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Quotes

Viyada Buranapakorn

"We therefore aim to be a part of driving society so that everyone has the opportunity to move forward strongly. This year, we continue the 'May Move Up: Move New, Together' campaign for the 13th year to promote Sports Equality and drive sports inclusivity by opening up spaces for every donation of well-loved shoes to become new opportunities for the less fortunate."

เราจึงมุ่งหวังเป็นส่วนหนึ่งในการขับเคลื่อนสังคมให้ทุกคนมีโอกาสก้าวไปข้างหน้าได้อย่างแข็งแรง ในปีนี้เราสานต่อแคมเปญ May Move Up มูฟใหม่ ไปด้วยกัน เป็นปีที่ 13 เพื่อส่งเสริม Sports Equality ขับเคลื่อนความเท่าเทียมทางกีฬา ด้วยการเปิดพื้นที่ให้ทุกการส่งต่อรองเท้าคู่เก่ง กลายเป็นโอกาสใหม่ของผู้ขาดแคลน

Viyada Buranapakorn

"For the success in 2025, the 'May Move Up' campaign not only created new opportunities for the needy from over 3,200 pairs of donated shoes, but also prioritized environmental impact, reducing plastic waste by over 3,720 kg or 3.72 tons and greenhouse gas emissions by over 120 tons of CO₂e."

สำหรับผลสำเร็จในปี 2025 ที่ผ่านมาแคมเปญ ‘May Move Up ไม่เพียงแต่ช่วยสร้างโอกาสใหม่ให้กับผู้ขาดแคลนจากยอดบริจาครองเท้ากว่า 3,200 คู่ แต่ยังให้ความสำคัญกับการลดผลกระทบต่อสิ่งแวดล้อมโดย สามารถลดขยะพลาสติกได้มากกว่า 3,720 kg หรือ 3.72 ตัน และลดการปล่อยก๊าซเรือนกระจกได้มากกว่า 120 ตันคาร์บอนไดออกไซด์เทียบเท่า (CO₂e)

Key Entities

Organization

Supersports

A leading sports product and brand retailer in Thailand, part of Central Retail, and a key organizer of the 'May Move Up' campaign.

Central Pattana

A partner in the 'May Move Up' campaign, collaborating with Supersports and the Bangkok Metropolitan Administration.

Bangkok Metropolitan Administration(กทม.)

A collaborating entity with Supersports and Central Pattana for the 'May Move Up' campaign.

Central Retail(เซ็นทรัลรีเทล)

The parent company of Supersports, providing context on its business operations in Thailand and Vietnam.

Robinson

A retail chain with multiple branches serving as donation points for the 'May Move Up' campaign.

The 1 APP

A loyalty application providing customers with rewards, including points and discounts, when participating in the 'May Move Up' campaign.

Person

Pichai Chirathivat(พิชัย จิราธิวัฒน์)

Executive Committee member of Central Group, who attended the launch of the 'May Move Up' campaign.

Panida Kaewmak(พนิดา แก้วมาก)

Deputy Director of the Office of Culture, Sports and Tourism, who participated in the 'May Move Up' campaign launch.

Viyada Buranapakorn(วิยะดา บูรณะภากรณ์)

Senior Assistant Managing Director of Marketing at CRC Sports Company, part of Central Retail, involved in advancing the 'May Move Up' campaign.

Place

Sports Centers in Bangkok(ศูนย์กีฬาทั่วกรุงเทพมหานคร)

One of the locations participating as donation points for the 'May Move Up' campaign.

Sports Center of Chulalongkorn University(ศูนย์กีฬาแห่งจุฬาลงกรณ์มหาวิทยาลัย)

A donation point for the 'May Move Up' campaign, indicating academic involvement.

CentralWorld Shopping Center(ศูนย์การค้าเซ็นทรัลเวิลด์)

A major shopping destination and donation point for the 'May Move Up' campaign.

Central Ladprao(เซ็นทรัลลาดพร้าว)

A shopping center serving as a donation point for the 'May Move Up' campaign.

Canal Village Laguna

A lifestyle and sports destination in Phuket, acting as a donation point for the 'May Move Up' campaign.

Turtle Village

A lifestyle and sports destination in Phuket, serving as a donation point for the 'May Move Up' campaign.

Thanyapura Sports & Health Resort

A sports and health facility in Phuket, functioning as a donation point for the 'May Move Up' campaign.

Law

Sports Equality

The principle promoted by the 'May Move Up' campaign, aiming to create equal opportunities in sports.