"Supajee" Visits Geneva Thai Restaurants, Praises Authentic Flavors

MGR Online•Economy•1d ago

Reader Briefing

Thai Deputy Prime Minister and Commerce Minister Supajee Suthamphanga visited two "Thai SELECT" certified Thai restaurants in Geneva, Switzerland, to promote authentic Thai cuisine abroad.

•Deputy Prime Minister and Minister of Commerce Supajee Suthamphanga, along with a delegation, visited "Sua Hoy" and "Bang Yai" in Geneva, Switzerland.
•The visit aimed to assess the business operations of Thai restaurants abroad and gather feedback for promoting Thai food in the Swiss market.
•Both "Sua Hoy" and "Bang Yai" were recognized with "Thai SELECT" certifications, highlighting their authentic Thai flavors and culinary standards.

Overview

•Deputy Prime Minister and Minister of Commerce Supajee Suthamphanga, along with the Ministry of Commerce delegation, visited "Sua Hoy" and "Bang Yai" restaurants in Geneva, Switzerland, in order to follow up on the business situation of Thai restaurants abroad.
•The delegation gathered feedback, suggestions, and ideas for promoting the image of Thai food in the Swiss market from the entrepreneurs.
•The "Sua Hoy" restaurant, located in Geneva, is known for presenting authentic Thai cuisine reflecting regional identities and contemporary cooking techniques.
•The "Bang Yai" restaurant, also in Geneva, offers authentic Thai cuisine with a focus on meticulous ingredient selection and preparation for foreign consumers.
•Switzerland currently has approximately 200 Thai restaurants, with 22 receiving the "Thai SELECT" certification scattered across major cities.
•Geneva has 8 "Thai SELECT" certified Thai restaurants, including "Sua Hoy" (2-star) and "Bang Yai" (1-star).
•The Ministry of Commerce has upgraded the "Thai SELECT" certification to a new look, categorized into four levels (Casual, 1-star, 2-star, 3-star) to reflect international standards.
•The updated "Thai SELECT" evaluation criteria are more stringent across five key areas: taste and presentation, atmosphere and consumer experience, hygiene standards, chef expertise, and ingredient quality, symbolized by a "Golden Orchid Star."

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Key Entities

Person

Supajee(“ศุภจี”)

Deputy Prime Minister and Minister of Commerce of Thailand who visited Thai restaurants in Geneva.

Supajee Suthamphanga(นางศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce, who led the delegation to visit Thai restaurants in Geneva.

Wuttikrai Leeviraphan(นายวุฒิไกร ลีวีระพันธุ์)

Permanent Secretary of the Ministry of Commerce, who accompanied the delegation to Geneva.

Pimchanok Pitfield(นางพิมพ์ชนก พิตต์ฟีลด์)

Ambassador and Permanent Representative of Thailand to the World Trade Organization and the World Intellectual Property Organization.

Mr. Oat Yuttakan Pongsupa(คุณโอ๊ต นายยุทธการ ป้องกันทรัพย์)

Owner and chef of the "Sua Hoy" restaurant in Geneva who presents authentic Thai food.

Sandy Pally(คุณแซนดี่ พาลี่)

Wife and co-operator of the "Sua Hoy" restaurant in Geneva.

Nui Ratchadaporn Utmayarn(คุณนุ้ย รัชฎาพร อุตมะยาน)

Co-owner of the "Bang Yai" restaurant in Geneva.

Yves Christodoulidis(คุณ Yves Christodoulidis)

Co-owner of the "Bang Yai" restaurant in Geneva.

Organization

Sua Hoy-Bang Yai(“เสือโหย–บางใหญ่”)

Two Thai restaurants in Geneva, Switzerland, that received "Thai SELECT" certifications.

Sua Hoy(“Sua Hoy”)

A 2-star "Thai SELECT" certified Thai restaurant in Geneva known for authentic regional cuisine.

Bang Yai(“Bang Yai”)

A 1-star "Thai SELECT" certified Thai restaurant in Geneva offering authentic Thai cuisine in a casual setting.

Place

Geneva, Switzerland(กรุงเจนีวา สมาพันธรัฐสวิส)ℹ️

The location in Switzerland where the Thai delegation visited Thai restaurants.

Law

Thai SELECT certification(ตราสัญลักษณ์ Thai SELECT)

A certification standard for Thai restaurants abroad, indicating authentic Thai flavors and quality, now with updated levels and criteria.