Supajee promotes Thai products during Japan layover

MGR Online•Economy•12h ago

Reader Briefing

Deputy Prime Minister and Minister of Commerce Supajee Sutthampun promoted Thai agricultural products and discussed banana exports during a layover in Japan.

•Supajee Sutthampun visited Aeon Narita and Kaewjai restaurant in Japan.
•Thai durian, mangosteen, and pomelo showed high popularity among Japanese consumers.
•Discussions were held with an Honorary Trade Advisor and a banana expert to push Thai banana exports to Japan.
•The Department of International Trade Promotion (DITP) plans to bring Japanese importers to visit Thai banana plantations.

Overview

•Supajee Sutthampun visited Aeon Narita in Japan to promote Thai food and fruit during a layover after trade negotiations with the United States.
•Thai durian, mangosteen, and pomelo are receiving strong responses from Japanese consumers, particularly durian which has seen continuously increasing popularity.
•Supajee Sutthampun visited Kaewjai restaurant in Chiba Province, which has held the Thai SELECT mark and has provided authentic Thai food for over 25 years.
•Supajee Sutthampun consulted with Pimjai Matsumoto and Nobuo Shirahama regarding the progress of exporting Thai bananas to Japan.
•Japan imports approximately 1 million tons of fresh bananas per year, with over 80 percent originating from ASEAN countries.
•The high import volume of bananas in Japan presents an opportunity for Thailand to increase its market share.
•The Department of International Trade Promotion (DITP) will lead Japanese importers to visit banana cultivation areas to meet farmers and entrepreneurs to encourage orders.

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Key Entities

Person

Supajee Sutthampun(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce.

Pimjai Matsumoto(พิมใจ มัตสึโมโต)

Honorary Trade Advisor (HTA).

Nobuo Shirahama(โนบุโอะ ชิราฮามะ)

Japanese expert in banana development.

Organization

Aeon Narita(ห้างอิออน สาขานาริตะ)

A shopping mall in Japan where Thai food and fruit were promoted.

Kaewjai(แก้วใจ)

A Thai restaurant in Chiba Province that has received the Thai SELECT mark.

Department of International Trade Promotion (DITP)(กรมส่งเสริมการค้าระหว่างประเทศ)

The agency responsible for bringing Japanese importers to visit banana plantations in Thailand.

Place

Japan(ญี่ปุ่น)ℹ️

The country where Supajee Sutthampun promoted Thai products and discussed exports.

Chiba Province(จังหวัดชิบะ)

The province in Japan where Kaewjai restaurant is located.

United States(สหรัฐฯ)ℹ️

The country where Supajee Sutthampun conducted trade negotiations prior to the Japan layover.