Supajee promotes Thai products and banana exports in Japan

Matichon•Economy•12h ago

Reader Briefing

Deputy Prime Minister and Minister of Commerce Supajee Sutthampun visited Japan to monitor Thai product marketing and discuss banana exports.

•Supajee Sutthampun visited Aeon Narita and Kaewjai restaurant in Japan on July 18, 2026.
•The visit aimed to monitor Thai food and fruit sales and promote Thai banana exports.
•The Department of International Trade Promotion (DITP) plans to bring Japanese importers to Thai banana plantations.

•On July 18, 2026, Supajee Sutthampun visited Aeon Narita in Japan during a layover while returning from trade negotiations with the United States.
•Supajee Sutthampun visited the Kaewjai restaurant in Chiba Province, which has held the Thai SELECT symbol for over 25 years.
•Thai durian, mangosteen, and pomelo have seen increasing popularity among Japanese consumers, particularly during weekends.
•Supajee Sutthampun discussed the promotion of Thai banana exports with Pimjai Matsumoto and Nobuo Shirahama.
•Japan imports approximately 1 million tons of fresh bananas per year, with over 80 percent originating from ASEAN countries.
•The high import volume of bananas in Japan presents an opportunity for Thailand to increase its market share.
•The Department of International Trade Promotion (DITP) will bring Japanese importers to visit banana plantations to meet farmers and entrepreneurs to encourage orders.

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Supajee Sutthampun(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce who visited Japan to promote Thai products.

Pimjai Matsumoto(พิมใจ มัตสึโมโต)

Honorary Trade Advisor (HTA) who discussed Thai banana exports with Supajee Sutthampun.

Nobuo Shirahama(โนบุโอะ ชิราฮามะ)

A Japanese expert in banana development who discussed exports with Supajee Sutthampun.

Aeon Narita(ห้างอิออน สาขานาริตะ)

A department store in Japan where Thai food and fruit promotion activities were held.

Kaewjai(แก้วใจ)

A Thai restaurant in Chiba Province with a Thai SELECT symbol operating for over 25 years.

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)

The agency (DITP) tasked with bringing Japanese importers to visit Thai banana plantations.

ASEAN(อาเซียน)ℹ️

The regional bloc providing over 80 percent of Japan's fresh banana imports.

Japan(ญี่ปุ่น)ℹ️

The country visited by Supajee Sutthampun to promote Thai agricultural and food exports.

United States(สหรัฐอเมริกา)ℹ️

The country where Supajee Sutthampun conducted trade negotiations prior to visiting Japan.

Chiba Province(จังหวัดชิบะ)

The location of the Kaewjai restaurant in Japan.