Supajee drives tourism via TAGTHAi platform for community economy

MGR Online•Politics•27m ago

Reader Briefing

Deputy Prime Minister Supajee Suthamphan chaired a meeting to develop the TAGTHAi platform into a National Tourism Integration Platform to distribute income to local communities.

•Deputy Prime Minister Supajee Suthamphan led a meeting on August 26, 2026, at Government House.
•The meeting focused on upgrading TAGTHAi into a National Tourism Integration Platform.
•The government aims to shift tourism focus from tourist volume to economic tourism to increase spending and length of stay.

Overview

•On August 26, 2026, at 15:00, a meeting was held at the Blue Room, Santi Maitri Building, Government House.
•Supajee Suthamphan presided over discussions to drive the tourism industry through the TAGTHAi platform.
•The government intends to shift the tourism model from focusing on the number of tourists toward economic tourism to increase spending and stay duration.
•The meeting proposed upgrading TAGTHAi to a National Tourism Integration Platform to unify government and private sector tourism data and services.
•Data from the TAGTHAi platform will be used as Tourism Data Intelligence to analyze tourist behavior for policy planning.
•The government will promote community products, specifically quality goods and Thai fabrics, through catalogs on the TAGTHAi platform.
•The government will consider linking TAGTHAi with the Thai Chuay Thai Plus project to expand the user base.
•Supajee Suthamphan stated the government aims to use technology and data to link tourists, entrepreneurs, and communities systematically.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Person

Supajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce.

Lalida Phertwiwattana(ลลิดา เพริศวิวัฒนา)

Deputy Spokesperson for the Prime Minister's Office.

Organization

TAGTHAi

A tourism platform being upgraded to a National Tourism Integration Platform.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry headed by Supajee Suthamphan.

Policy

Thai Chuay Thai Plus(ไทยช่วยไทย พลัส)

A project the government considers linking with TAGTHAi to increase awareness and users.

Place

Government House(ทำเนียบรัฐบาล)ℹ️

The location of the meeting at the Blue Room, Santi Maitri Building.