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SUNSU Partners with South Korea for Konjac Snacks Expansion at THAIFEX

SUNSU Partners with South Korea for Konjac Snacks Expansion at THAIFEX

Matichon•Economy•1d ago

Reader Briefing

Thai healthy snack brand SUNSU is joining forces with South Korean company GLOVERSE KOREA to expand its konjac-based snacks into the Korean market.

  • •SUNSU Solution Company Limited has formed a strategic partnership with GLOVERSE KOREA COMPANY LIMITED.
  • •The collaboration aims to expand SUNSU's healthy konjac snacks into the South Korean market.
  • •The Memorandum of Understanding (MOU) was signed at the THAIFEX – Anuga Asia 2026 event.
  • •GLOVERSE KOREA will be responsible for import, distribution, and brand development of SUNSU in South Korea.
  • •SUNSU currently exports to over 15 countries and offers products like 0-calorie Chewy Konjak Jelly and functional jellies.

Overview

  • •Within THAIFEX – Anuga Asia 2026, SUNSU Solution Company Limited and GLOVERSE KOREA COMPANY LIMITED signed a Memorandum of Agreement (MOU) to expand SUNSU's market presence.
  • •SUNSU Solution Company Limited partnered with GLOVERSE KOREA COMPANY LIMITED in order to facilitate the full-scale expansion of SUNSU products to Korean consumers.
  • •SUNSU Solution Company Limited is a Thai healthy snack brand experiencing rapid growth in the Asian market, noted for its low-energy (0 calorie) Konjac products.
  • •GLOVERSE KOREA COMPANY LIMITED will import, distribute, and develop the SUNSU brand within South Korea, targeting health-conscious young consumers.
  • •The partnership aims to leverage GLOVERSE KOREA's expertise in brand management and import/export to introduce SUNSU to the South Korean market.
  • •SUNSU Solution Company Limited's product offerings include Chewy Konjak Jelly (0 calorie) and functional jellies (fiber/collagen), alongside other konjac-based snacks.
  • •SUNSU Solution Company Limited highlighted the strategic importance of the partnership as a significant step towards expanding growth in Asia and establishing a foundation for future global market expansion.
  • •SUNSU Solution Company Limited has already established export markets in over 15 countries worldwide and holds various international certifications including ISO, GMP, HACCP, FDA, GSFI, and Halal.

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Source: Matichon (Original)

Key Entities

Organization

SUNSU
A Thai healthy snack brand specializing in konjac-based products.
SUNSU Solution Company Limited
The Thai company behind the SUNSU brand, focused on healthy snacks.
GLOVERSE KOREA COMPANY LIMITED
A leading South Korean company specializing in import and brand management.

Place

South Korea(เกาหลีใต้)ℹ️
The target market for SUNSU's expansion through its partnership with GLOVERSE KOREA.
Asia(เอเชีย)ℹ️
The broader region where SUNSU brand is experiencing growth and expanding its reach.

Product

Konjac(บุก (Konjac))ℹ️
The key ingredient in SUNSU's healthy snacks, known for low energy content.