Street Food Restaurant, Long-Standing Low Prices, Requests Price Adjustment Due to Rising Costs

Khaosod•Society•2h ago

Reader Briefing

A popular street food eatery in Yala is forced to increase prices on some dishes due to escalating ingredient costs, impacting students and low-income residents.

•The 'Kada' restaurant in Yala, known for its affordable meals, is increasing prices.
•Rising ingredient costs, particularly for meat, are attributed to the Middle East conflict affecting oil prices.
•The price increase, ranging from 4-5 baht per dish, aims to ensure the restaurant's survival while minimizing impact on its core customer base of students.
•Menu items like chicken dishes will see a rise from 25 to 29 baht, and beef dishes to 35 baht, while the egg-and-rice omelet remains at 20 baht.

Overview

•The Middle East conflict is causing oil shortages and rising prices, creating a ripple effect on consumer goods.
•Rising ingredient costs, with meat prices increasing by over 50 baht per instance, have made it unsustainable to maintain current pricing.
•'Kada' restaurant, a popular eatery in Yala, is announcing price adjustments on some menu items.
•The restaurant previously sold meals starting at 20 baht, with chicken dishes at 25 baht.
•The price adjustment will affect students and low-income residents, who form the restaurant's primary customer base.
•Chicken dishes will be adjusted from 25 baht to 29 baht, and beef dishes to 35 baht.
•The owner stated, 'Now we really can't bear it anymore, so we have to request a small price increase so that the shop can continue to stay open.'
•The report notes initial attempts to maintain old prices, with the current situation described as unable to hold out further.

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Key Quotes

Yazmin Sitimanoong

"The shop has always tried to maintain the original prices, but currently the raw material costs are not just slightly increasing, but rising by over 50 baht each time."

ร้านพยายามพยุงราคาเดิมมาโดยตลอด แต่ปัจจุบันต้นทุนวัตถุดิบไม่ได้ปรับขึ้นเพียงเล็กน้อย แต่ขยับขึ้นครั้งละกว่า 50 บาท

Yazmin Sitimanoong

"Now we really can't bear it anymore, so we have to request a small price increase so that the shop can continue to stay open."

จนตอนนี้เราอั้นไม่ไหวจริง ๆ จึงต้องขอปรับราคาขึ้นเล็กน้อยเพื่อให้ร้านยังคงเปิดต่อไปได้

Key Entities

Organization

Kada Restaurant(ร้านกะดา)

A popular street food restaurant in Yala, Thailand, facing price adjustments due to rising costs.

Place

Yala(ยะลา)ℹ️

The province in Southern Thailand where Kada Restaurant is located.

Person

Yazmin Sitimanoong(ยาซมิน ซิตีมะนุง)

The current generation caretaker of Kada Restaurant.