Sisaket Shallot Sales Surge: 2,000 Ton Target Met Amidst Marketing Push

Thansettakij•Economy•136d ago

Reader Briefing

The Department of Agricultural Cooperatives is spearheading a 2,000-ton distribution of Sisaket shallots, procuring funds and coordinating with provincial governments to boost sales and support farmers.

•The Department of Agricultural Cooperatives is launching a major initiative to distribute 2,000 tons of Sisaket shallots, focusing on dried varieties.
•Over 20 million THB in loans from the Cooperative Development Fund have been allocated to support the purchase and distribution of these shallots.
•The department is coordinating with provincial governors and government agencies nationwide to secure markets and facilitate sales.
•The campaign also includes marketing efforts and consumer engagement through the 'Rak Na...Loei Hai Hom' campaign, promoting Sisaket shallots as a GI-certified quality product.

Overview

•The Department of Agricultural Cooperatives has ordered the acceleration of Sisaket shallot distribution. This action is in response to the abundant harvest.
•A target of 2,000 tons has been set for the distribution of bundled and dried shallots from two cooperatives in Sisaket. This is a strategic move to manage inventory.
•The Cooperative Development Fund has provided over 20 million THB in short-term loans to support the purchase and distribution of shallots. This funding ensures liquidity for cooperatives.
•Cooperation is being sought from all provincial governors to instruct local government agencies to help find markets for shallot distribution. This is to broaden sales channels.
•An urgent letter has been sent to the Permanent Secretary of the Ministry of Agriculture and Cooperatives, for signature by the Permanent Secretary of the Ministry of Interior, requesting this cooperation. This is a formal step in inter-ministerial coordination.
•The Department of Agricultural Cooperatives has also issued orders for provincial cooperatives to seek assistance from all agencies in their areas for shallot distribution. This delegates responsibility and leverages local networks.
•The Sisaket shallots are promoted as a quality agricultural product with geographical indication (GI), characterized by large bulbs, firm flesh, thin skin, and a unique pungent aroma. This highlights the product's premium quality.
•The 2025/26 shallot production season in Sisaket yielded 145,424 tons from 34,478 rai, involving 10,378 farmers. This provides the scale of the agricultural output being supported.

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Source: Thansettakij (Original)

Key Quotes

Niran Multhida

"Fresh shallots are not a concern. The first shipment to 18 northeastern provinces was 29,560 kg, with multiple trucks arriving daily. We are now accelerating the distribution of bundled and dried shallots, targeting 2,000 tons."

"หอมสดไม่น่าห่วง 18 จังหวัดอีสานรอบแรกรับไปแล้ว 29,560 กก. มีรถขนส่งมารับทุกวัน ๆ ละหลายเที่ยว ตอนนี้ให้เร่งกระจายหอมมัดจุกและหอมปึ๋งตั้งเป้าไว้ที่ 2,000 ตัน"

Niran Multhida

"We have urgently submitted a letter to the Permanent Secretary of Agriculture and Cooperatives for signature by the Permanent Secretary of the Interior, requesting cooperation from all provincial governors to instruct government agencies to help find markets for shallot distribution."

"ขณะนี้ได้ทำหนังสือด่วนถึงปลัดกระทรวงเกษตรและสหกรณ์ลงนามถึงปลัดกระทรวงมหาดไทย เพื่อขอความร่วมมือไปยังผู้ว่าราชการจังหวัดทุกจังหวัด ได้สั่งการไปยัง หน่วยงานราชการต่าง ๆ ในพื้นที่ ช่วยกันหาตลาดเพื่อกระจายผลผลิตหอมแดงอีกทางหนึ่ง"

Key Entities

Organization

Department of Agricultural Cooperatives(กรมส่งเสริมสหกรณ์)

The government body responsible for promoting and supporting agricultural cooperatives in Thailand, actively involved in distributing Sisaket shallots.

Mueang Sisaket Agricultural Cooperative Limited(สหกรณ์การเกษตรเมืองศรีสะเกษ จำกัด)

One of the two cooperatives in Sisaket province involved in the distribution of Sisaket shallots.

Agricultural Cooperative for Marketing BAAC Customers Sisaket Limited(สหกรณ์การเกษตรเพื่อการตลาดลูกค้าธ.ก.ส.ศรีสะเกษ จำกัด)

Another cooperative in Sisaket province participating in the distribution effort for Sisaket shallots.

Cooperative Development Fund(กองทุนพัฒนาสหกรณ์)

The fund managed by the Department of Agricultural Cooperatives that provides loans to support agricultural cooperative activities, including the buying and selling of shallots.

Ministry of Agriculture and Cooperatives(กระทรวงเกษตรและสหกรณ์)

The government ministry overseeing agricultural and cooperative development in Thailand, whose Permanent Secretary is involved in inter-ministerial cooperation requests.

Ministry of Interior(กระทรวงมหาดไทย)

The government ministry responsible for provincial administration, whose Permanent Secretary's signature is required for provincial governors to act on requests.

Sisaket Provincial Agriculture Office(สำนักงานเกษตรจังหวัดศรีสะเกษ)

The provincial branch of the Ministry of Agriculture and Cooperatives in Sisaket, responsible for reporting agricultural production data for the region.

Person

Niran Multhida(นายนิรันดร์ มูลธิดา)

Director-General of the Department of Agricultural Cooperatives, who announced the initiative to distribute Sisaket shallots and the associated support measures.

Provincial Governors(ผู้ว่าราชการจังหวัด)

The heads of provincial administrations in Thailand, who are being requested to instruct local agencies to help distribute Sisaket shallots.

Law

Geographical Indication (GI)(สิ่งบ่งชี้ทางภูมิศาสตร์ (GI))

A certification indicating that a product has specific qualities, reputation, or other characteristics that are essentially attributable to its geographical origin, used here to denote the quality of Sisaket shallots.

Place

Yang Chum Noi(ยางชุมน้อย)

A district in Sisaket province that is one of the largest shallot-producing areas, identified as the top producer in the 2025/26 season.

Rasi Salai(ราษีไศล)

A district in Sisaket province, mentioned as a significant shallot-producing area and the second largest in cultivation area.

Kanthararom(กันทรารมย์)

A district in Sisaket province, identified as a major shallot-producing area and ranking third in cultivation area.