SIRIVANNAVARI uses Sakon Nakhon GI products for Asian Games 2026

MGR Online•Economy•2d ago

Reader Briefing

The SIRIVANNAVARI brand has integrated Sakon Nakhon GI indigo products into the Thai national team's ceremonial uniforms for the 2026 Asian Games.

•Sakon Nakhon Indigo Paste and Sakon Nakhon Natural Indigo Cloth were selected for the Thai national athletes' ceremonial uniforms.
•The uniforms were designed by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya under the SIRIVANNAVARI brand.
•The designs will be showcased at the Asian Games 2026 in Nagoya, Japan.
•The project utilizes GI products from the Ban Don Koy Indigo Weaving Group in Phanna Nikhom District, Sakon Nakhon.

•The SIRIVANNAVARI brand, designed by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, selected two Geographical Indication (GI) products from Sakon Nakhon for the Thai national athletes' ceremonial uniforms.
•The ceremonial uniforms for the Asian Games 2026 in Nagoya, Japan, were designed under the concept 'The Art of Unity'.
•Sakon Nakhon Natural Indigo Cloth, registered as a GI product on July 26, 2006, and Sakon Nakhon Indigo Paste, registered on May 30, 2025, were used in the production.
•The design combines Sakon Nakhon Natural Indigo Cloth from the Ban Don Koy Indigo Weaving Group with cotton from the SUPPORT Foundation.
•The use of GI products in high-fashion uniforms serves as a model for using intellectual property to expand markets and increase the value of community products.
•Oramon Supthaweethum, Director General of the Department of Intellectual Property, stated that upgrading GI products transforms cultural value into economic value according to the policy of Supajee Suthamphan.
•The Department of Intellectual Property will continue to promote GI products comprehensively, covering protection, quality development, branding, and market linkage.

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Oramon Supthaweethum

"Upgrading Thai GI products is considered an important way to change cultural value into economic value."

การยกระดับสินค้า GI ไทย ถือเป็นแนวทางสำคัญในการเปลี่ยนคุณค่าทางวัฒนธรรมให้เป็นมูลค่าทางเศรษฐกิจ

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya(สมเด็จพระเจ้าลูกเธอ เจ้าฟ้าสิริวัณณวรี นารีรัตนราชกัญญา)

A designer and WIPO ambassador for fashion and design who designed the Thai national team's ceremonial uniforms.

Oramon Supthaweethum(อรมน ทรัพย์ทวีธรรม)

Director General of the Department of Intellectual Property, Ministry of Commerce.

Supajee Suthamphan(ศุภจี สุธรรมพันธุ์)

Deputy Prime Minister and Minister of Commerce.

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The government agency responsible for promoting and protecting GI products.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The ministry overseeing the Department of Intellectual Property.

SIRIVANNAVARI

The fashion brand that designed the ceremonial uniforms for the Thai national team.

World Intellectual Property Organization (WIPO)(องค์การทรัพย์สินทางปัญญาโลก)

The organization for which Her Royal Highness Princess Sirivannavari Nariratana Rajakanya serves as an ambassador for fashion and design.

Ban Don Koy Indigo Weaving Group(กลุ่มทอผ้าย้อมครามบ้านดอนกอย)

A producer community in Phanna Nikhom District, Sakon Nakhon, that provides GI-standard natural indigo cloth.

SUPPORT Foundation(มูลนิธิส่งเสริมศิลปาชีพฯ)

An organization providing cotton used in the ceremonial uniforms.

Sakon Nakhon Province(จังหวัดสกลนคร)ℹ️

The origin of the GI indigo products used in the uniforms.

Nagoya City(เมืองนาโกย่า)ℹ️

The city in Japan where the Asian Games 2026 will take place.

Japan(ญี่ปุ่น)ℹ️

The country hosting the Asian Games 2026.