Singapore Tourism Board and Traveloka Expand Partnership

MGR Online•Economy•2d ago

Reader Briefing

The Singapore Tourism Board and Traveloka signed a Memorandum of Understanding to increase tourists from Indonesia, Malaysia, Thailand, Vietnam, and Australia.

•The Singapore Tourism Board and Traveloka signed a Memorandum of Understanding to drive tourism growth.
•The agreement focuses on five main markets: Indonesia, Malaysia, Thailand, Vietnam, and Australia.
•This is the fourth agreement between the two organizations since 2019.
•The collaboration includes joint marketing campaigns and data-driven tourism marketing.

Overview

•The Singapore Tourism Board and Traveloka began their cooperation in 2019.
•The Singapore Tourism Board and Traveloka signed a Memorandum of Understanding to promote Singapore as a popular destination for tourists from five main markets.
•The partnership expands its scope to include Australia for the first time.
•Singapore remains a popular destination for Thai travelers on the Traveloka platform, with growth in bookings and spending compared to the previous year.
•The Singapore Tourism Board and Traveloka will collaborate on four main areas: joint marketing campaigns, storytelling of travel experiences, event-based promotion, and the exchange of privacy-conscious travel insights.
•The cooperation aligns with the Singapore Tourism Board's 'We Don’t Wait For Fun' campaign, targeting first-jobbers and families with children.
•The Singapore Tourism Board and Traveloka will study the use of AI technology and insights to support content creation and destination storytelling.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Quotes

Melissa Ow

"This renewal of cooperation reflects the importance of the Southeast Asian region and Australia, as well as the strength of our long-standing cooperation with Traveloka."

การต่ออายุความร่วมมือในครั้งนี้สะท้อนถึงความสำคัญของภูมิภาคเอเชียตะวันออกเฉียงใต้และออสเตรเลีย ตลอดจนความแข็งแกร่งของความร่วมมือที่มีมาอย่างยาวนานของเรากับทราเวลโลก้า

Albert

"Singapore is one of the most favorite destinations for our travelers. Our role is to be a trusted partner."

สิงคโปร์เป็นหนึ่งในจุดหมายปลายทางที่นักเดินทางของเราชื่นชอบมากที่สุด บทบาทของเราคือการเป็นพันธมิตรที่ได้รับการไว้วางใจ

Key Entities

Organization

Singapore Tourism Board(การท่องเที่ยวสิงคโปร์)ℹ️

An organization that signed a Memorandum of Understanding with Traveloka to increase tourists to Singapore.

Traveloka(ทราเวลโลก้า)ℹ️

A travel platform that partners with the Singapore Tourism Board to attract tourists from Southeast Asia and Australia.

Place

Indonesia(อินโดนีเซีย)ℹ️

One of the five main tourist markets targeted by the Singapore Tourism Board and Traveloka.

Malaysia(มาเลเซีย)ℹ️

One of the five main tourist markets targeted by the Singapore Tourism Board and Traveloka.

Thailand(ไทย)ℹ️

One of the five main tourist markets targeted by the Singapore Tourism Board and Traveloka.

Vietnam(เวียดนาม)ℹ️

One of the five main tourist markets targeted by the Singapore Tourism Board and Traveloka.

Australia(ออสเตรเลีย)ℹ️

A key tourist market newly included in the expanded scope of the agreement.

Singapore(สิงคโปร์)ℹ️

The destination being promoted as a leading live entertainment hub and popular travel spot.

Person

Melissa Ow(มลิสสา โอว)

Chief Executive Officer of the Singapore Tourism Board.

Albert(อัลเบิร์ต)

Co-founder of Traveloka.