Shake Shack Opens Central Pattaya Branch and First Thailand Shack Truc

MGR Online•General•40m ago

Reader Briefing

Shake Shack has opened its sixth Thailand branch and first eastern region location at Central Pattaya, featuring the country's first Shack Truck.

•Shake Shack opened a new branch at Central Pattaya on November 12, 2026.
•The location includes the first Shack Truck in Thailand, designed by local artist Alberthink.
•A limited edition Shake Shack x Havaianas collection was launched to celebrate the opening.
•The 'Beach Takeover' event is scheduled for November 12–15, 2026.

•Shake Shack opened its sixth branch in Thailand and first in the eastern region at Central Pattaya on November 12, 2026.
•Shake Shack introduced the first Shack Truck in Thailand at Central Pattaya to serve customers near the beachfront walkway.
•The Shack Truck features contemporary art designed by local artist Alberthink to reflect the culture and atmosphere of Pattaya.
•Shake Shack launched a limited edition Shake Shack x Havaianas flip-flop collection featuring four signature icon pins.
•Shake Shack organized the Beach Takeover activity from November 12–15, 2026, featuring beach volleyball and interactive entertainment.
•Shake Shack collaborated with Coca-Cola to offer special menus, including Float drinks, during the opening period.
•The Shake Shack x Havaianas limited edition collection will be available at other Shake Shack branches starting November 16, 2026.

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Shake Shackℹ️

An American premium classic food brand that opened its sixth Thailand branch at Central Pattaya.

Havaianasℹ️

A global lifestyle brand that collaborated with Shake Shack for a limited edition flip-flop collection.

Coca-Colaℹ️

A brand that collaborated with Shake Shack to provide special refreshment menus.

Central Pattaya(เซ็นทรัล พัทยา)ℹ️

The location of the new Shake Shack branch and its first Thailand Shack Truck.

Pattaya(พัทยา)ℹ️

The seaside city where Shake Shack opened its first eastern region branch.

Alberthink

A famous local artist who created contemporary artwork for the Shake Shack Central Pattaya branch and Shack Truck.