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School Uniform Sales Drop as Parents Repair Old Uniforms Due to Economy

School Uniform Sales Drop as Parents Repair Old Uniforms Due to Economy

Khaosod•Society•26d ago

Reader Briefing

Economic hardship is forcing parents to reduce purchases of new school uniforms, instead choosing to repair and reuse older ones.

  • •Sales of new school uniforms have significantly decreased.
  • •Parents are choosing to repair and reuse old uniforms due to economic pressure.
  • •The situation is attributed to the poor economic condition, high fuel prices, and global conflicts increasing the cost of living.
  • •A shop owner in Nakhon Ratchasima reported a quiet business environment and pleaded for government assistance.

Overview

  • •On May 5, 2026, reporters surveyed parents buying school uniforms before the new semester in mid-May.
  • •The economic situation is causing households to economize significantly.
  • •Parents are buying fewer school uniforms, reducing purchases from an average of 4 sets to 2-3 sets, or choosing to repair old uniforms.
  • •The decrease in school uniform purchases is due to the ongoing poor economic conditions, coupled with rising fuel prices and the impacts of war, leading to increased living costs.
  • •Parents are altering old uniforms, such as expanding skirts or shirts, to fit their children.
  • •Some families are purchasing only 1-2 new uniform sets for students who are not advancing to a higher grade level.
  • •The price of school uniforms has not increased, yet sales are down.
  • •A shop owner requested government intervention to alleviate the financial burden on parents and help them navigate the economic crisis.

Full article content is available on the original source.

Read on Khaosod (Thai Version)

Source: Khaosod (Original)

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Key Quotes

Shop Owner
"This year is not like every year. Every shop is very quiet, reflecting the poor economic situation. We also face problems with expensive fuel and war, causing prices of various goods to rise, resulting in a very high cost of living."
ปีนี้ไม่เหมือนกับทุกปี แต่ละร้านเงียบเหงามาก เป็นไปตามภาวะเศรษฐกิจที่ยังไม่ดีขึ้น ซ้ำมาเจอปัญหาน้ำมันแพง ภาวะสงคราม ทำให้สินค้าต่าง ๆ ขึ้นราคา ส่งผลให้ค่าครองชีพสูงมาก
Shop Owner
"I would like to ask the government to come and help with this matter, to alleviate the suffering of parents, so they can get through this economic crisis."
อยากฝากไปถึงรัฐบาล เข้ามาช่วยเหลือเรื่องนี้ด้วย เพื่อบรรเทาความเดือดร้อนให้กับพ่อแม่ผู้ปกครอง จะได้ผ่านวิกฤติเศรษฐกิจที่เกิดขึ้นนี้ไปได้

Key Entities

Place

Nakhon Ratchasima Province(จ.นครราชสีมา)ℹ️
Location where a school uniform shop owner reported a significant drop in sales.

Organization

Government(รัฐบาล)ℹ️
Recipient of a plea for assistance regarding the economic impact on parents' school uniform purchases.