thailandedition
SCB Protect Rebrands to InsureX, Joins SCBX Group's Insurance Sector

SCB Protect Rebrands to InsureX, Joins SCBX Group's Insurance Sector

MGR Online•Economy•9d ago

Reader Briefing

SCB Protect has officially rebranded as InsureX, a move designed to enhance its role as a comprehensive financial protection advisor within the SCBX financial group.

  • •SCB Protect, a life and non-life insurance brokerage, has rebranded to InsureX.
  • •The company remains part of the SCBX financial group, with Siam Commercial Bank as the sole shareholder.
  • •The rebranding signifies a shift from insurance provider to a holistic financial protection consultant.
  • •InsureX aims to elevate customer care under a 'Customer-Centric Advisory Experience' model.

Overview

  • •Company Thaiพาณิชย์ โพรเทค จำกัด (SCB Protect) announced its official rebranding to บริษัท อินชัวร์ เอกซ์ จำกัด (InsureX).
  • •The rebranding reflects a significant shift in the organization's image and role from an insurance provider to a comprehensive financial protection consultant.
  • •This rebranding is a key step in the development of the SCBX Group's insurance business.
  • •InsureX CEO Naphatcha Phongwattanagitkul stated the rebranding is driven by the 'Customer-Centric Advisory Experience' concept to elevate customer care.
  • •Naphatcha Phongwattanagitkul emphasized that InsureX aims to be a partner that understands customers' lives in all dimensions, not just offering insurance products but also providing protection advice aligned with life goals, risks, and financial contexts.
  • •The rebranding will not affect existing policies, benefits, coverage terms, or services, with customers continuing to receive care and improved experiences under the new InsureX name.
  • •The transition to InsureX aligns with SCBX Group's direction to drive a new era of financial business by integrating insurance expertise.
  • •InsureX will continue to operate as a trusted protection partner, aiming to elevate service standards to deliver value and confidence to customers.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Quotes

Naphatcha Phongwattanagitkul
"The rebranding to InsureX is under the concept "Customer-Centric Advisory Experience" to elevate customer care to another level."
การรีแบรนด์สู่ InsureX เกิดขึ้นภายใต้แนวคิด “Customer-Centric Advisory Experience” เพื่อยกระดับการดูแลลูกค้าไปอีกขั้น
Naphatcha Phongwattanagitkul
"The transition to InsureX marks another important step consistent with SCBX Group's direction in driving the new era of financial business."
การเปลี่ยนผ่านสู่ InsureX นับเป็นอีกก้าวสำคัญที่สอดคล้องกับทิศทางของกลุ่ม SCBX ในการขับเคลื่อนธุรกิจการเงินยุคใหม่

Key Entities

Organization

Siam Commercial Bank Protect Company Limited(บริษัท ไทยพาณิชย์ โพรเทค จำกัด)
The former name of the insurance brokerage that has rebranded to InsureX.
SCB Protect
Acronym for Siam Commercial Bank Protect Company Limited, the former name of the rebranded insurance brokerage.
InsureX Company Limited(บริษัท อินชัวร์ เอกซ์ จำกัด)
The new name of the insurance brokerage formerly known as SCB Protect.
InsureX
The current name of the insurance brokerage that was formerly SCB Protect, focusing on financial protection advisory.
SCBX Financial Group(กลุ่มธุรกิจทางการเงิน SCBX)ℹ️
The financial conglomerate under which InsureX operates, driving new era financial business.
Siam Commercial Bank Public Company Limited(ธนาคารไทยพาณิชย์ จำกัด (มหาชน))ℹ️
The parent bank that holds 100% ownership of InsureX (formerly SCB Protect) within the SCBX Financial Group.

Person

Naphatcha Phongwattanagitkul(นางสาวณภัชชา พงศ์วัฒนกิจกุล)
Chief Executive Officer of InsureX, who commented on the rebranding and company vision.