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SCB Protect Rebrands to InsureX for Comprehensive Insurance Consulting

SCB Protect Rebrands to InsureX for Comprehensive Insurance Consulting

Prachachat•Economy•18d ago

Reader Briefing

SCB Protect undergoes a significant rebranding exercise, transforming into InsureX to offer holistic financial protection advisory services.

  • •SCB Protect has rebranded to InsureX.
  • •The company aims to become a comprehensive financial protection consultant.
  • •The rebranding reflects a shift towards a customer-centric advisory experience.
  • •Existing policyholder rights and benefits remain unaffected.

Overview

  • •SCB Protect announced a significant rebranding to InsureX, shifting its role to a comprehensive 'financial protection advisor'.
  • •The rebranding reflects a key organizational evolution from an insurance service provider to a holistic financial protection consultant, a crucial step for SCBX Group's insurance business development.
  • •InsureX was launched under the concept 'Customer-Centric Advisory Experience' to elevate customer care and become a partner understanding all dimensions of a customer's life.
  • •InsureX stated that the rebranding will not impact existing policies, benefits, coverage conditions, or any services currently used by customers.
  • •Naphatcha Phongwattanachaikul, CEO of InsureX, emphasized a customer-first approach in designing guidance and services, alongside transparent, trustworthy, and standard-adhering business operations to build long-term trust.
  • •The transition to InsureX aligns with SCBX Group's direction of driving modern financial businesses by integrating insurance expertise to develop flexible solutions that adapt to changing consumer behaviors.
  • •InsureX is committed to being a trusted protection partner, caring for every important life moment and raising service standards to deliver value and confidence to customers.
  • •InsureX is set to develop new dimensions of operations to strengthen its business, serving as a holistic financial protection consultant for future organizational development.

Full article content is available on the original source.

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Source: Prachachat (Original)

Key Quotes

Naphatcha Phongwattanachaikul
"The company continues to prioritize customer-centricity in designing advice and services aligned with customer life goals. Transparency, credibility, and integrity are maintained to build long-term trust."
บริษัทฯ ยังคงให้ความสำคัญกับการยึดลูกค้าเป็นศูนย์กลาง (Customer-first) ในการออกแบบคำแนะนำและบริการให้สอดคล้องกับเป้าหมายชีวิตของลูกค้าในแต่ละช่วงเวลา ควบคู่ไปกับการดำเนินธุรกิจด้วยความโปร่งใส น่าเชื่อถือ และยึดมั่นในมาตรฐาน (Trust & Integrity) เพื่อสร้างความไว้วางใจในระยะยาว

Key Entities

Organization

SCB Protect
The former name of an insurance service provider that has rebranded to InsureX.
InsureX
The new name of SCB Protect, operating as a comprehensive financial protection consultant.
SCBX Group(กลุ่ม SCBX)
The parent group whose insurance business development includes the rebranding of SCB Protect to InsureX.

Person

Naphatcha Phongwattanachaikul(นางสาวณภัชชา พงศ์วัฒนกิจกุล)
Chief Executive Officer of InsureX, emphasizing a customer-first approach and transparent business practices.