Sansiri Launches Burasiri Well Krungthep Kreetha

Khaosod•Economy•20h ago

Reader Briefing

Sansiri launches Burasiri Well Krungthep Kreetha as part of a strategy to reach a 25 billion baht sales target for low-rise housing in 2026.

•Sansiri opened the Burasiri Well Krungthep Kreetha project valued at 6 billion baht.
•Sansiri targets 25 billion baht in total low-rise sales for 2026, having already achieved 15 billion baht in the first 8 months.
•The Burasiri Well Krungthep Kreetha project offers homes priced between 23 and 50 million baht.
•Sansiri plans to develop a total of three projects within a 142-rai area called Sansiri Wellscape Krungthep Kreetha.

Overview

•Sansiri launched Burasiri Well Krungthep Kreetha on September 19–20, featuring 29 houses in the first phase with a total value of 850 million baht.
•Sansiri achieved approximately 15 billion baht in sales during the first 8 months of the year, representing 60% of the 25 billion baht target for 2026.
•Sansiri plans to open 7 low-rise projects in Quarter 3/2026, with 5 already launched and 2 more scheduled for September 19–20.
•Sansiri will open another project under the Saransiri Panya Indra brand featuring single houses with land sizes of 100 square wah or more, priced between 10–15 million baht.
•Ms. Phakphring noted that the low-rise housing market in Quarter 4/2026 is likely to remain stable, with developers using marketing promotions rather than price wars.
•The Burasiri Well Krungthep Kreetha project is the 20th project under the Burasiri brand since its first launch in 2006.
•Sansiri plans to launch two additional new brands in 2027 as part of the Sansiri Wellscape Krungthep Kreetha community.
•Sansiri reports a stable loan rejection rate of no more than 10%.

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Key Quotes

Ms. Phakphring

"The demand for buying homes has not disappeared, as consumers still clearly want to buy houses, but each group has different purchasing power and loan constraints."

ความต้องการซื้อบ้านยังไม่หายโดยผู้บริโภคยังมีความต้องการซื้อบ้านอย่างชัดเจน เพียงแต่แต่ละกลุ่มมีกำลังซื้อและข้อจำกัดด้านสินเชื่อแตกต่างกัน

Key Entities

Organization

Sansiri(แสนสิริ)ℹ️

A real estate developer launching the Burasiri Well Krungthep Kreetha project and the Sansiri Wellscape Krungthep Kreetha community.

Satit Pattana School(โรงเรียนสาธิตพัฒนา)

A school located adjacent to the Saransiri Panya Indra project.

Person

Ms. Phakphring(นางสาวภัคพริ้ง)

A representative of Sansiri providing analysis on the housing market and project details.

Place

Burasiri Well Krungthep Kreetha(บุราสิริ เวลล์ กรุงเทพกรีฑา)

A residential project valued at 6 billion baht focusing on the Well-Living Residence concept.

Saransiri Panya Indra(สราญสิริ ปัญญาอินทรา)

A residential project featuring single houses priced between 10–15 million baht located near Satit Pattana School.

Sansiri Wellscape Krungthep Kreetha

A 142-rai residential community planned to consist of three projects.