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Sansiri & Boonthavorn Launch One-Stop Custom Home Service

Sansiri & Boonthavorn Launch One-Stop Custom Home Service

Matichon•Economy•2h ago

Reader Briefing

Sansiri and Boonthavorn join forces to create an integrated one-stop service for custom-built homes, aiming to elevate industry standards amidst economic volatility.

  • •Sansiri has partnered with Boonthavorn to offer a comprehensive one-stop service for custom-built homes.
  • •The collaboration aims to enhance construction quality, timely delivery, and cost management.
  • •Sansiri has revised its sales target for the 'Crafted By Sansiri' business to 700 million baht in 2026.
  • •The initiative addresses growing demand for custom homes, particularly in regional markets.

Overview

  • •Sansiri and Boonthavorn are partnering to establish new standards for custom-built homes via a one-stop service model.
  • •The collaboration aims to address consumer needs amid fluctuating economic conditions and construction material costs.
  • •Sansiri has revised its sales target for the 'Crafted By Sansiri' business to over 700 million baht in 2026, more than doubling the previous target.
  • •The partnership is designed to enhance confidence in consumer purchasing decisions, especially given the projected gradual GDP growth in 2026.
  • •Sansiri's 'Crafted By Sansiri' business leverages 40 years of experience in real estate.
  • •Four pilot 'Crafted By Sansiri' service hubs will be launched in Bangkok, Chonburi, Nakhon Ratchasima, and Chiang Mai.
  • •The partnership between Sansiri and Boonthavorn aims to provide peace of mind to customers in every square meter of their custom-built homes.
  • •The collaboration is also a strategic response to real estate mega-trends, including urban decentralization into the regions, leading to increased demand for custom housing.

Full article content is available on the original source.

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Source: Matichon (Original)

Key Quotes

Uthai Uthaichayasan
"Confidence is a crucial factor in consumer purchasing decisions."
ความเชื่อมั่นถือเป็นปัจจัยสำคัญในการตัดสินใจซื้อของผู้บริโภค
Sittisak Tyanuwat
"Our close involvement in managing the supply chain with Sansiri will maximize procurement efficiency."
การที่เราเข้าไปร่วมบริหาร Supply Chain กับแสนสิริอย่างใกล้ชิด จะช่วยเพิ่มประสิทธิภาพขั้นสุดในการจัดซื้อ

Key Entities

Organization

Sansiri(แสนสิริ)ℹ️
A Thai real estate developer partnering with Boonthavorn to enhance custom-built home services.
Boonthavorn(บุญถาวร)
A retail corporation partnering with Sansiri to provide integrated services for custom-built homes.
Crafted By Sansiri
Sansiri's brand for its custom-built home business, which is expanding its market presence.

Person

Uthai Uthaichayasan(อุทัย อุทัยแสงสุข)
Managing Director of Sansiri, commenting on consumer confidence and business expansion.
Sittisak Tyanuwat(สิทธิศักดิ์ ทยานุวัฒน์)
Chief Executive Officer of Boonthavorn Retail Corporation, discussing supply chain management and cost efficiency.

Place

Bangkok(กรุงเทพฯ)ℹ️
A major city in Thailand where a pilot 'Crafted By Sansiri' service hub will be established.
Chonburi(ชลบุรี)ℹ️
A province in Thailand where a pilot 'Crafted By Sansiri' service hub will be established.
Nakhon Ratchasima(นครราชสีมา)ℹ️
A province in Thailand where a pilot 'Crafted By Sansiri' service hub will be established.
Chiang Mai(เชียงใหม่)ℹ️
A province in Thailand where a pilot 'Crafted By Sansiri' service hub will be established.