Samsung to Reclaim Global Smartphone Lead Amid Market Downturn

Post Today•Economy•5d ago

Reader Briefing

Samsung Electronics is projected to regain its position as the global smartphone market leader due to its integrated supply chain and diverse product lineup.

•Counterpoint Research predicts Samsung Electronics will grow by 0.8% despite a general market decline.
•Global smartphone shipments are forecast to shrink by 14.3% in 2026 due to memory chip shortages.
•Samsung Electronics and Huawei are identified as the only companies with fully integrated hardware procurement and production systems.

Overview

•The global smartphone market is facing a challenging environment with an overall downward trend.
•Counterpoint Research has lowered the global smartphone shipment forecast for 2026, predicting a contraction of 14.3%.
•The smartphone market is expected to remain stagnant until 2027 before beginning to recover the following year.
•Samsung Electronics is expected to outperform competitors due to an integrated supply chain and strong distribution networks during a period of rising memory chip prices.
•Samsung Electronics is projected to achieve a growth rate of 0.8% in smartphone shipments.
•Apple possesses the potential to handle increasing component costs effectively.
•Huawei is noted as the only other company besides Samsung Electronics with a fully integrated hardware production system.
•The ability of Samsung Electronics to reclaim the lead is attributed to self-production capabilities, a diverse product lineup, and strong relationships with network providers and retailers.

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Key Quotes

Counterpoint Research

"supply chain strength"

ความแข็งแกร่งด้านห่วงโซ่อุปทาน

Key Entities

Organization

Samsung Electronics(ซัมซุง อิเลคโทรนิคส์)ℹ️

A South Korean giant preparing to reclaim the global smartphone market leadership.

Counterpoint Research

A research agency providing analysis and forecasts on the global smartphone market.

Apple(แอปเปิล)ℹ️

A manufacturer of the iPhone and a key competitor to Samsung Electronics.

Huawei(หัวเว่ย)ℹ️

A Chinese giant with a fully integrated hardware procurement and production system.