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SAM Bad Debt Relief Program for Loans Under 100,000 Baht

SAM Bad Debt Relief Program for Loans Under 100,000 Baht

Khaosod•Economy•26m ago

Reader Briefing

Sukhumvit Asset Management (SAM) partners with Udon Thani Province to help small debtors resolve non-performing loans under 100,000 Baht.

  • •SAM and Udon Thani Province are organizing the 'Udon Thani Governor Leads Debt Resolution (Phase 1)' event on November 15, 2026.
  • •The 'Close Debt Fast, Move Forward' project targets NPLs from credit cards, personal loans, and secured debt residuals totaling no more than 100,000 Baht per person.
  • •Eligible debtors can choose between a 50% principal reduction for immediate payment or a 30% reduction for installments.
  • •The 'Pay, Close, Finish' 50% reduction measure expires on December 31, 2026.

Overview

  • •Sukhumvit Asset Management (SAM) is collaborating with Udon Thani Province to host the 'Udon Thani Governor Leads Debt Resolution (Phase 1)' event on November 15, 2026, at the Mueang Udon Thani District Office.
  • •The 'Close Debt Fast, Move Forward' project assists debtors with NPLs totaling no more than 100,000 Baht per person who were overdue for more than 90 days as of September 30, 2025.
  • •The 'Pay, Close, Finish' measure offers an immediate 50% reduction of the principal with no interest for payments made by December 31, 2026.
  • •The installment plan option offers a 30% principal reduction with payments allowed until June 30, 2029.
  • •Debtors who complete payments according to the conditions will have their status updated in the Credit Bureau report to increase future financial access.
  • •Debtors can register through the SAM+ application, Line OA @samsocialamc, the SAM website, or the SAM Contact Center at 1443 extension 6.
  • •Debtors who do not meet the criteria for 'Close Debt Fast, Move Forward' can seek help via the 'Debt Clinic by SAM' for unsecured NPLs up to 2 million Baht with interest rates of 3-5% per year.

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Key Entities

Organization

Sukhumvit Asset Management(บริษัท บริหารสินทรัพย์สุขุมวิท จำกัด)
An asset management company known as SAM that provides debt resolution programs for retail debtors.
SAM
The abbreviated name for Sukhumvit Asset Management.

Place

Udon Thani Province(จังหวัดอุดรธานี)ℹ️
The province collaborating with SAM to host a debt resolution event.
Mueang Udon Thani District Office(ที่ว่าการอำเภอเมืองอุดรธานี)
The venue for the Udon Thani Governor Leads Debt Resolution event.

Policy

Close Debt Fast, Move Forward(ปิดหนี้ไว ไปต่อได้)
A government-backed project offering principal reductions for small-scale non-performing loans.
Debt Clinic by SAM(คลินิกแก้หนี้ by SAM)
A debt relief program for unsecured NPLs over 120 days and totaling no more than 2 million Baht.