SABINA launches SMART STRETCH lingerie innovation

MGR Online•Economy•2d ago

Reader Briefing

SABINA introduces the SMART STRETCH lingerie collection utilizing ultra-stretch fabric to accommodate multiple sizes in one product.

•SABINA launched the SMART STRETCH collection featuring fabric that covers three sizes in one.
•The collection includes bras, panties, and outerwear available in Free Size and Extra Free Size.
•Picha Thanalongkorn, Chief Marketing Officer of Sabina Public Company Limited, announced the innovation.
•Baifern Pimchanok Luevisetpaibul serves as the presenter for the new advertising campaign.

•SABINA launched the SMART STRETCH lingerie collection featuring ultra-stretch fabric that can cover three sizes in one item.
•SABINA developed SMART STRETCH because women's bodies change due to menstrual cycles, weight fluctuations, lifestyle, and age.
•Picha Thanalongkorn stated that SMART STRETCH is intended to reduce the difficulty of selecting sizes and the worry of incorrect fit, especially for online purchases.
•SABINA released a new advertising film featuring presenter Baifern Pimchanok Luevisetpaibul under the slogan "Whatever size, it's the same bra."
•The SMART STRETCH collection consists of bras, panties, and outerwear available in Free Size and Extra Free Size.
•Bras in the SMART STRETCH collection start at 690 baht and panties start at 250 baht.
•SABINA is promoting the product through online channels and television shopping programs.

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Picha Thanalongkorn

"Women should not have to adjust themselves to fit the lingerie, but the lingerie should be the one to adjust to fit the women's bodies."

ผู้หญิงไม่ควรต้องปรับตัวเพื่อให้พอดีกับชุดชั้นใน แต่ชุดชั้นในต่างหากที่ควรปรับให้พอดีกับร่างกายของผู้หญิง

Sabina Public Company Limited(บริษัท ซาบีน่า จำกัด (มหาชน))

A producer and distributor of products under the Sabina brand.

SABINA

A lingerie manufacturer and distributor that launched the SMART STRETCH collection.

Picha Thanalongkorn(พิชชา ธนาลงกรณ์)

Chief Marketing Officer of Sabina Public Company Limited.

Baifern Pimchanok Luevisetpaibul(ใบเฟิร์น-พิมพ์ชนก ลือวิเศษไพบูลย์)

A top actress serving as the presenter for the SMART STRETCH advertising campaign.