Sabida promotes Thai Royal Traditional Dress globally

Thairath•Politics•2d ago

Reader Briefing

Minister Sabida Thaiseth collaborated with Thai designers and fashion houses to promote Thai Royal Traditional Dress as a creative economy driver and seek UNESCO recognition.

•Minister Sabida Thaiseth met with designers and fashion houses on August 23, 2026, to discuss promoting Thai Royal Traditional Dress.
•The Ministry of Culture aims to push the 'CHUD THAI' campaign to promote Thai national costumes globally.
•UNESCO is scheduled to consider the registration of Thai national costumes as an Intangible Cultural Heritage of Humanity in December 2026.

Overview

•Sabida Thaiseth, Minister of Culture, held discussions with Thai designers and fashion houses on August 23, 2026, to promote Thai Royal Traditional Dress and Thai Royal-granted dress.
•Thai Royal Traditional Dress was initiated by Queen Sirikit the Queen Mother in 1960 for official visits to the United States and Europe.
•King Bhumibol Adulyadej the Great granted the 'Thai Royal-granted dress' for men in 1980 to serve as a civil servant uniform and an alternative to international suits.
•The Department of Cultural Promotion listed Thai Royal Traditional Dress as a national cultural intellectual heritage in 2023.
•On March 26, 2024, the Cabinet approved the proposal to register Thai national costumes with UNESCO as an Intangible Cultural Heritage of Humanity.
•The Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage will consider the Thai national costume registration in December 2026.
•Sabida Thaiseth is implementing the 'CHUD THAI' campaign under the royal initiative of Princess Sirivannavari own Nariratana Rajakanya to spread Thai cultural heritage.

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Key Quotes

Sabida Thaiseth

"The charm of Thai Royal Traditional Dress and Thai Royal-granted dress is timeless beauty, which becomes even more beautiful when tailored to the wearer's shape and chosen for the appropriate occasion."

เสน่ห์ของชุดไทยพระราชนิยมและชุดไทยพระราชทาน คือความงดงามเหนือกาลเวลา และจะยิ่งมีความงดงามมากยิ่งขึ้นเมื่อได้รับการตัดเย็บให้เหมาะกับรูปร่างและผู้สวมใส่เลือกนำไปใส่ให้เหมาะสมกับโอกาส

Key Entities

Person

Sabida Thaiseth(ซาบีดา ไทยเศรษฐ์)ℹ️

Minister of Culture who is leading the effort to drive Thai Royal Traditional Dress to the global stage.

Chotika Akkarakitsophakul(โชติกา อัครกิจโสภากุล)

Director-General of the Department of Cultural Promotion.

Theeraphan Wannarat(ธีระพันธ์ วรรณรัตน์)

National Artist in Visual Arts (Fashion Design) 2019 and owner of the Theeraphan fashion house.

Queen Sirikit the Queen Mother(สมเด็จพระนางเจ้าสิริกิติ์ พระบรมราชินีนาถ พระบรมราชชนนีพันปีหลวง)ℹ️

The person who initiated the study and design of Thai Royal Traditional Dress in 1960.

King Bhumibol Adulyadej the Great(พระบาทสมเด็จพระบรมชนกาธิเบศร มหาภูมิพลอดุลยเดชมหาราช บรมนาถบพิตร)

The monarch who granted the Thai Royal-granted dress for men in 1980.

Princess Sirivannavari own Nariratana Rajakanya(สมเด็จพระเจ้าลูกเธอ เจ้าฟ้าสิริวัณณวรี นารีรัตนราชกัญญา)

The royal whose initiative guides the continuation and dissemination of Thai cultural heritage through the 'CHUD THAI' campaign.

Dr. Sarinda Jamorman(ดร.ศรินดา จามรมาน)