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"Sabida" Kicks Off Mobile Creative Culture Project, Engaging Youth

"Sabida" Kicks Off Mobile Creative Culture Project, Engaging Youth

Thairath•Politics•5h ago

Reader Briefing

Thai Minister of Culture launches a nationwide mobile creative culture campaign to empower youth in preserving and advancing Thai traditions.

  • •Minister Sabida Thaieset inaugurated the 'Culture's Future is Now' mobile creative culture project, aiming to engage young people across Thailand.
  • •The initiative, now in its fourth year, seeks to foster social immunity and empower local communities to manage their cultural capital, especially amidst rapid societal changes and AI influence.
  • •The project commenced in Uthai Thani on May 30, 2026, and will tour four regions, with upcoming sessions scheduled in Nakhon Pathom, Buriram, and Chumphon.
  • •Key activities include panel discussions and workshops designed to encourage knowledge exchange and collaborative cultural creation among youth.

Overview

  • •Minister Sabida Thaieset officially opened the 'Culture's Future is Now' mobile creative culture project on May 30, 2026, at Anuban Mueang Uthai Thani School in Uthai Thani Province.
  • •The initiative aims to engage new generations of youth in driving and advancing cultural development, fostering social immunity against rapid societal changes and AI influence.
  • •The project is currently in its fourth year of operation, with the current tour covering four regions.
  • •Minister Sabida Thaieset expressed confidence that empowering youth to create value from cultural capital will preserve local identity and strengthen public immunity in the digital age.
  • •The project is scheduled to continue in the Central and Eastern regions on June 12, 2026, in Nakhon Pathom Province.
  • •The Northeast region event is set for June 25, 2026, in Buriram Province.
  • •The Southern region event will take place in July 2026, in Chumphon Province.
  • •The program endeavors to collaboratively preserve local identity and promote the productive creation of value from Thai cultural capital and ways of life.

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Source: Thairath (Original)

Key Quotes

Minister Sabida Thaieset
"“I believe that driving cultural work by promoting children and youth as owners of culture to think together and brainstorm, bringing Thai cultural capital and way of life to add value, will preserve local identity, build upon cultural capital, and strongly promote public immunity to changes in the digital age, fostering awareness and pride in participating in driving a culturally diverse society creatively.”"
“ดิฉันเชื่อมั่นว่าการขับเคลื่อนงานด้านวัฒนธรรมโดยส่งเสริมให้เด็กและเยาวชนในฐานะเจ้าของวัฒนธรรมได้ร่วมกันคิด ร่วมระดมสมอง เพื่อนำทุนทางวัฒนธรรมและวิถีชีวิตความเป็นไทยมาสร้างมูลค่าเพิ่มจะเป็นการรักษาเอกลักษณ์ท้องถิ่น การต่อยอดทุนทางวัฒนธรรม และเป็นการส่งเสริมให้ประชาชนมีภูมิคุ้มกันต่อการเปลี่ยนแปลงในยุคดิจิทัลอย่างเข้มแข็ง ซึ่งจะช่วยสร้างความตระหนักรู้และภาคภูมิใจในการมีส่วนร่วมขับเคลื่อนสังคมที่มีความหลากหลายทางวัฒนธรรมอย่างสร้างสรรค์สืบไป”

Key Entities

Person

Sabida Thaieset(ซาบีดา ไทยเศรษฐ์)
Minister of Culture, who opened the mobile creative culture project.
Asst. Prof. Dr. Natthapong Yaemcharoen(ผศ.ดร.ณัฐพงค์ แย้มเจริญ)
Panelist at the mobile creative culture project, Deputy Dean for Research at the Faculty of Communication Arts, Kasem Bundit University.
Mr. Sumit Srimakul(นายสุมิตร สีมากุล)
Panelist at the mobile creative culture project, President of the Digital Content Association of Thailand (DCAT).
Mr. Kittitheewat Teerawatkuttaya (Golf)(นายกิติธีวัฒน์ ธีรวัตรกฤติยา (กอล์ฟ))
Panelist at the mobile creative culture project, owner of the Status page.

Organization

Ministry of Culture(กระทรวงวัฒนธรรม)
The government body responsible for the creative culture project, led by Minister Sabida Thaieset.
Bureau of Cultural Immunity and Innovation Promotion(กองส่งเสริมภูมิคุ้มกันและนวัตกรรมทางวัฒนธรรม)
The department within the Ministry of Culture that organizes the mobile creative culture project.
Kasem Bundit University(มหาวิทยาลัยเกษมบัณฑิต)
The university where Asst. Prof. Dr. Natthapong Yaemcharoen serves as Deputy Dean for Research.
Digital Content Association of Thailand (DCAT)(สมาคมดิจิทัลคอนเทนต์ไทย (DCAT))
The association represented by its president, Mr. Sumit Srimakul, at the mobile creative culture project's panel discussion.
Status Page(เพจสเตตุ๊ด Status)
The social media page owned by Mr. Kittitheewat Teerawatkuttaya, whose owner participated as a panelist.

Place

Anuban Mueang Uthai Thani School(โรงเรียนอนุบาลเมืองอุทัยธานี)
The venue where the mobile creative culture project was officially inaugurated on May 30, 2026.
Uthai Thani Province(จังหวัดอุทัยธานี)ℹ️
The province where the mobile creative culture project commenced with its first regional event.
Northern Region(ภาคเหนือ)
The region where the first event of the mobile creative culture project took place.
Central and Eastern Regions(ภาคกลางและภาคตะวันออก)
Regions where the mobile creative culture project will hold its next events.
Nakhon Pathom Province(จังหวัดนครปฐม)ℹ️
The province hosting the mobile creative culture project event for the Central and Eastern regions.
Northeastern Region(ภาคตะวันออกเฉียงเหนือ)
The region where the mobile creative culture project will hold its upcoming event.
Buriram Province(จังหวัดบุรีรัมย์)ℹ️
The province hosting the mobile creative culture project event for the Northeastern region.
Southern Region(ภาคใต้)
The region where the mobile creative culture project will hold its final scheduled event.
Chumphon Province(จังหวัดชุมพร)ℹ️
The province hosting the mobile creative culture project event for the Southern region.

Concept

Artificial Intelligence (AI)(ปัญญาประดิษฐ์ (AI))ℹ️
A technological challenge mentioned as a context for the mobile creative culture project's importance.