Royal Thai Costumes Displayed on Tokyo Billboards

MGR Online•Politics•1h ago

Reader Briefing

The Ministry of Culture is promoting Thai national costumes in Tokyo to support a UNESCO intangible cultural heritage bid.

•Thai national athlete outfits and Royal Thai costumes were displayed on billboards in Ginza, Shinjuku, and Shibuya, Tokyo.
•The Ministry of Culture will organize a Thai costume event on September 17-18, 2026, at the Tokyo National Museum.
•Thailand is seeking UNESCO registration for Thai costumes as an intangible cultural heritage in December 2026.

•The Ministry of Culture displayed official Thai national athlete outfits for the Asian Games 2026 and Royal Thai costumes (CHUD THAI) on large billboards in Ginza, Shinjuku, and Shibuya in Tokyo.
•The Thai national athlete outfits were designed by the brand SIRIVANNAVARI under the concept "The Art of Unity" by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya.
•The Ministry of Culture will host the event "CHUD THAI KNOWLEDGE, CRAFTSMANSHIP AND PRACTICES OF THE THAI NATIONAL COSTUME" on September 17-18, 2026, at the Heikeikan Building, Tokyo National Museum.
•Her Royal Highness Princess Sirivannavari Nariratana Rajakanya will preside over the Royal Thai costume fashion show on September 18.
•Sabida Thaiseth, Minister of Culture, will attend the event to promote Thai costumes on the global stage.
•Thailand aims for UNESCO to register "Thai Costume: Knowledge, Craftsmanship and Practices of the Thai National Costume" as an intangible cultural heritage in December 2026.
•The initiative follows the royal initiative of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya to preserve cultural heritage based on the royal duties of Her Majesty Queen Sirikit The Queen Mother.

Full article content is available on the original source.

Ministry of Culture(กระทรวงวัฒนธรรม)ℹ️

The government body pushing Thai costumes onto the world stage and organizing the event in Tokyo.

SIRIVANNAVARI

The brand that designed the Thai national athlete outfits.

The organization that will consider registering Thai costumes as intangible cultural heritage.

Tokyo(โตเกียว)ℹ️

The city in Japan where Thai costumes were displayed on billboards and an event is being held.

Nagoya(นาโกยา)ℹ️

The city in Japan that will host the Asian Games 2026.

An economic district in Tokyo where billboards were displayed.

Shinjukuℹ️

An economic district in Tokyo where billboards were displayed.

Shibuyaℹ️

An economic district in Tokyo where billboards were displayed.

Heikeikan Building, Tokyo National Museum(อาคารเฮียวเคกัง พิพิธภัณฑสถานแห่งชาติโตเกียว)

The venue for the Thai costume event on September 17-18, 2026.

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya(สมเด็จพระเจ้าลูกเธอ เจ้าฟ้าสิริวัณณวรี นารีรัตน์ราชกัญญา)

The Creative Director of SIRIVANNAVARI and president of the Royal Thai costume fashion show.

Sabida Thaiseth(ซาบีดา ไทยเศรษฐ์)ℹ️

The Minister of Culture who will attend the event in Tokyo.

Her Majesty Queen Sirikit The Queen Mother(สมเด็จพระนางเจ้าสิริกิติ์ พระบรมราชินีนาถ พระบรมราชชนนีพันปีหลวง)

The person whose royal duties form the foundation of the Thai cultural heritage being promoted.