Roojai Insurance 10th Anniversary and Growth Strategy

Prachachat•Economy•17d ago

Reader Briefing

Roojai Insurance reports significant growth in gross written premiums and net profit for the first half of 2026 while outlining a digital-first expansion strategy.

•Roojai Insurance reported a net profit of 212 million baht for the first half of 2026.
•Gross written premiums (GWP) in Thailand grew from 1.04 billion baht in 2021 to 3.02 billion baht in 2025.
•The company aims to increase its Thai automobile insurance market share to 6% by 2030.
•Roojai Insurance is utilizing in-house AI to drive its core operations under human control.

Overview

•Roojai Insurance recorded gross written premiums of 1.6 billion baht and a net profit of 212 million baht in the first half of 2026.
•The Combined Ratio of Roojai Insurance decreased from 134% in 2020 to 99% in 2025 and reached 86% in the first half of 2026.
•Roojai Insurance currently has over 370,000 customers, with over 330,000 vehicles under coverage.
•Roojai Insurance is implementing in-house AI for customer acquisition, insurance, service, claims, and IT development, maintaining Human Control Points for final approvals.
•Roojai Insurance plans to launch personal health insurance by the end of 2026 and a digital compulsory motor insurance (ACT) in October.
•Roojai Insurance intends to expand its GWP from international business to 10%, specifically targeting Indonesia and other growth-potential countries.
•Roojai Insurance views the transition to electric vehicles (EV) as a high-growth opportunity due to higher premiums and repair costs.
•Natural disasters caused Roojai Insurance's damage costs to rise from an average of 1-1.5% per year to 4.4% in 2024 and 8% in 2025.

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Key Entities

Organization

Roojai Insurance(รู้ใจประกันภัย)ℹ️

A digital insurance company that evolved from an online broker in 2016.

OIC(คปภ.)ℹ️

The agency Roojai Insurance will consult with to develop a Sandbox for 12-installment premium payments.

Person

Nicholas Faget(นิโคลัส ฟาเกต์)

Chief Executive Officer and founder of the Roojai Group.

Place

Indonesia(อินโดนีเซีย)ℹ️

A market where Roojai Insurance has expanded its services.

Chiang Rai(เชียงราย)ℹ️

A location affected by floods in 2024 that impacted Roojai Insurance's damage costs.

Chiang Mai(เชียงใหม่)ℹ️

A location affected by floods in 2024 that impacted Roojai Insurance's damage costs.

Hat Yai(หาดใหญ่)ℹ️

A location affected by floods in 2025 that impacted Roojai Insurance's damage costs.