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Robinson Summer Fest 2026: One-Stop Summer Shopping Destination

MGR Online•Economy•

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Key Quotes

Anan Tantipanyakhun
"We expect this campaign to create a vibrant shopping atmosphere, increase the number of visitors, and drive strong spending growth throughout this summer season."
เราคาดหวังว่าแคมเปญนี้จะช่วยสร้างบรรยากาศการจับจ่ายที่คึกคัก เพิ่มจำนวนผู้ใช้บริการ และผลักดันการใช้จ่ายให้เติบโตอย่างแข็งแกร่งตลอดช่วงฤดูกาลซัมเมอร์นี้
Noppadol Plai Rahan
"A key strength of this year's ‘ROBINSON SUMMER FEST’ campaign is the collaboration with leading brand and credit card partners."
จุดแข็งสำคัญของแคมเปญ ‘ROBINSON SUMMER FEST’ ปีนี้ คือการผนึกกำลังกับพันธมิตรแบรนด์และบัตรเครดิตชั้นนำ

Key Entities

Organization

Robinson Department Store(ห้างสรรพสินค้าโรบินสัน)ℹ️
A Thai department store chain that is launching the "ROBINSON SUMMER FEST" campaign to boost its summer sales.
Central Retail(เซ็นทรัล รีเทล)ℹ️
The parent company of Robinson Department Store, a leading retail and wholesale business operator in Thailand and Vietnam.
Central The 1 Credit Card(บัตรเครดิตเซ็นทรัล เดอะวัน)
A credit card offered by Central Group, providing exclusive promotions and benefits as part of the "ROBINSON SUMMER FEST" campaign.
Visaℹ️
A global payments technology company partnering with Robinson Department Store to offer exclusive experiences for high-spending customers.
Central App
A mobile application for shopping with Robinson Department Store, offering e-coupons and access to various promotions.
Robinson Chat & Shop
A service offered by Robinson Department Store for convenient online shopping via chat.
Robinson Personal Shopper On Demand
A personal shopping service provided by Robinson Department Store to assist customers with their lifestyle needs.
www.central.co.th
The official website of Central Group, offering online shopping for Robinson Department Store and other affiliated brands.
Facebook Fanpage: Robinson Department Store
The official Facebook page for Robinson Department Store, used for promotions and customer engagement.
Central Retail Corporation Public Company Limited(บริษัท เซ็นทรัล รีเทล คอร์ปอเรชั่น จำกัด (มหาชน))ℹ️
The parent company of Robinson Department Store, detailing its business operations, brands, and reach as of December 31, 2025.

Person

Anan Tantipanyakhun(นายอนันต์ ตันติปัญญาคุณ)
Managing Director of Robinson Department Store, who commented on the strategic importance of the summer season and the campaign's objectives.
Noppadol Plai Rahan(นายนพดล พลายระหาญ)
Assistant Managing Director for Marketing at Robinson Department Store, who highlighted the campaign's strengths through collaborations.
Zee – Pruke(ซี – พฤกษ์)
A Thai actor leading the "Robinson Summer Dance Fashion Show" as part of the campaign's launch events.

Place

New York City(มหานครนิวยอร์ก)ℹ️
The destination for an exclusive prize for top spenders using Visa credit cards, including a trip to attend the FIFA World Cup 2026.
Robinson Department Store Chonburi(ห้างสรรพสินค้าโรบินสัน ชลบุรี)
A specific branch of Robinson Department Store hosting the "Robinson Summer Dance Fashion Show" and other summer activities.