Rice Curry Shops Urge Solutions for High Ingredient Costs Amidst Fuel Price Drop

Khaosod•Society•12d ago

Reader Briefing

Despite a recent fuel price reduction, rice and curry shop owners are hesitant to lower their prices due to persistent high ingredient costs, calling on the government to address upstream product prices.

•Rice and curry shop owners in Nakhon Ratchasima are calling for government intervention to control the prices of raw materials.
•A recent drop in fuel prices nearly 3 baht per liter has not translated into reduced menu prices for eateries.
•Owner Piyapong Mitrasamphan states that high ingredient costs, including gas, pork, vegetables, oil, and sugar, prevent price reductions.
•Customers understand the cost pressures and suggest that ingredient prices must fall before restaurant prices can be adjusted.

Overview

•A reporter visited the rice and curry shop Somjai Branch 2 in Hua Thale Subdistrict, Mueang Nakhon Ratchasima District, Nakhon Ratchasima Province, on July 8, 2026.
•The visit followed an announcement of a significant fuel price reduction, effective from 5:00 AM.
•Gasoline and gasohol prices were reduced by 2.51 baht per liter, and all diesel types by 2.56 baht per liter.
•Rice and curry shop owner Piyapong Mitrasamphan stated that despite the fuel price drop, ingredient costs remain high, preventing price reductions.
•Piyapong Mitrasamphan urged the government to urgently manage and control upstream product prices such as cooking gas, pork, vegetables, vegetable oil, and sugar.
•Rice and curry shops are currently selling two-dish meals for 50 baht and special menus for 60 baht, maintaining value for consumers.
•Piyapong Mitrasamphan emphasized that if upstream costs are reduced, downstream businesses will be able to adjust prices accordingly.
•A customer understood the operational costs of eateries and believes ingredient prices must decrease before restaurant prices can be lowered.

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Key Quotes

Piyapong Mitrasamphan

"If the cost can truly be reduced, entrepreneurs are ready to reduce prices accordingly."

หากลดต้นทุนได้จริง ผู้ประกอบการก็พร้อมลดราคาตาม

Piyapong Mitrasamphan

"However, at the moment, the shop has not reduced the price of rice and curry as fuel prices and various costs have been rising."

แต่ในขณะนี้ ทางร้านยังไม่มีการปรับลดราคาข้าวแกง เนื่องจากตลอดช่วงที่ผ่านมา ราคาน้ำมันและต้นทุนต่าง ๆ ปรับตัวสูงขึ้น

Customer

"If you want restaurants to lower prices, the ingredients used in cooking should be reduced in price first."

ถ้าต้องการให้ร้านอาหารลดราคา วัตถุดิบต่างๆ ที่ใช้ประกอบอาหารก็ควรปรับลดราคาลงก่อน

Key Entities

Organization

Somjai Rice and Curry Shop Branch 2(ร้านข้าวแกงสมใจ สาขา 2)

A rice and curry shop located in Hua Thale Subdistrict, Mueang Nakhon Ratchasima District, Nakhon Ratchasima Province, featured for its stance on pricing amidst fuel cost fluctuations.

Place

Nakhon Ratchasima(นครราชสีมา)ℹ️

The province in Thailand where the Somjai Rice and Curry Shop Branch 2 is located, relevant to the news on pricing and economic concerns.

Hua Thale Subdistrict(ตำบลหัวทะเล)

A subdistrict within Mueang Nakhon Ratchasima District, Nakhon Ratchasima Province, where the Somjai Rice and Curry Shop Branch 2 is situated.

Mueang Nakhon Ratchasima District(อำเภอเมืองนครราชสีมา)

The administrative district encompassing the city of Nakhon Ratchasima, where Hua Thale Subdistrict and the featured rice curry shop are located.

Person

Piyapong Mitrasamphan(นายปิยะพงษ์ มิตรสัมพันธ์)

The 40-year-old owner of Somjai Rice and Curry Shop Branch 2, who expressed concerns about rising ingredient costs despite fuel price reductions.