Retailers Launch Campaigns for 54 Billion Baht Chinese New Year Spending
Thansettakij•Economy•
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Source: Thansettakij (Original)
Key Quotes
"Chinese New Year has evolved beyond a calendar festival into a 'Global Cultural Moment' connecting people, lifestyles, and the economy."
ตรุษจีนได้พัฒนาไปไกลกว่าการเป็นเทศกาลตามปฏิทิน แต่กลายเป็น "Global Cultural Moment" ที่เชื่อมโยงผู้คน ไลฟ์สไตล์ และเศรษฐกิจเข้าด้วยกัน
"Siam Paragon is organizing 'Siam Paragon A Prosperous Chinese New Year 2026' under the concept 'Let Good Things Grow : Lucky in Love, Lucky in Green'."
สยามพารากอนจัดงาน "Siam Paragon A Prosperous Chinese New Year 2026" ภายใต้คอนเซ็ปต์ "Let Good Things Grow : Lucky in Love, Lucky in Green"
Key Entities
Organization
The Mall(เดอะมอลล์)
A retail group participating in Chinese New Year promotions.
Central Group(กลุ่มเซ็นทรัล)
A retail conglomerate heavily investing in Chinese New Year marketing.
Big C(บิ๊กซี)
A retail group participating in Chinese New Year promotions.
Economic and Business Forecasting Center, University of the Thai Chamber of Commerce(ศูนย์พยากรณ์เศรษฐกิจและธุรกิจ มหาวิทยาลัยหอการค้าไทย)
An organization that estimated the Chinese New Year spending value.
Central Pattana Public Company Limited(บมจ.เซ็นทรัลพัฒนา)
A company investing significantly in Chinese New Year marketing and campaigns.
Central Retail Corporation Public Company Limited(บมจ. เซ็นทรัล รีเทล คอร์ปอเรชั่น)
A retail corporation leveraging its ecosystem for Chinese New Year promotions.
Tourism Authority of Thailand, which has set a target for Chinese tourist arrivals.
Place
IconSiam(ไอคอนสยาม)
A shopping mall expected to see over 10% growth in traffic and spending during Chinese New Year.
Siam Paragon(สยามพารากอน)
A shopping mall organizing a Chinese New Year event and aiming to be a landmark for the festival.
Person
Thanaporn Tantiyanan(นางธณพร ตันติยานนท์)
Managing Director and Head of Siam Paragon Shopping Center, who announced the mall's Chinese New Year event.
Dr. Nattawit Tangpunsilpattana(ดร.ณัฐกิตติ์ ตั้งพูลสินธนา)
Group Chief Marketing Officer, Central Pattana Public Company Limited, who discussed the evolution of Chinese New Year into a 'Global Cultural Moment'.
Piyawan Leelasompop(นางสาวปิยวรรณ ลีละสมภพ)
Senior Executive Vice President, Marketing, Central Retail Corporation Public Company Limited, who highlighted the festival's economic importance.
A Chinese artist participating in an event to create buzz during the Chinese New Year period.