thailandedition
Restaurants Reveal Delivery Success Secrets for 'ThaiChaoThai Plus 60/40'

Restaurants Reveal Delivery Success Secrets for 'ThaiChaoThai Plus 60/40'

Matichon•Economy•11d ago

Reader Briefing

Two Thai restaurants attribute their success in exceeding one million baht in orders to effective delivery strategies, particularly during government subsidy programs, and are preparing for the upcoming 'ThaiChaoThai Plus 60/40' initiative.

  • •Two restaurants, 'Puu Yentafo Rama 9' and 'PREP & POUR by Kitchen 501', have achieved significant revenue growth through delivery platforms.
  • •Both restaurants highlight the impact of government subsidy programs like 'Kon La Kreung Plus' in boosting their sales.
  • •They are preparing to leverage the new 'ThaiChaoThai Plus 60/40' project, with GrabFood offering special commission rates and benefits.
  • •Key success factors include a focus on quality, affordability, customer service, and strategic use of delivery platform features.

Overview

  • •The 'ThaiChaoThai Plus 60/40' project is set to launch its registration for restaurants on June 10, this year.
  • •GrabFood launched special campaigns to support the 'ThaiChaoThai Plus 60/40' project, including a 9% commission rate and a benefits package.
  • •The success of the previous 'Kon La Kreung Plus' program provided a model for restaurants to grow their businesses.
  • •'Puu Yentafo Rama 9' by Arunee Eawittayasupon achieved over a million baht in revenue by focusing on quality and accessible pricing.
  • •'Puu Yentafo Rama 9' saw its delivery revenue increase multiple times during the 'Kon La Kreung Plus' program, reaching over a million baht in 2 months, expanding its new customer base by nearly 70%.
  • •'PREP & POUR by Kitchen 501' by Siripim Aphinanthanakunchai experienced sales growth of nearly 10 times its initial figures.
  • •'PREP & POUR by Kitchen 501' started operations in October 2025, initially experimenting with various platforms before focusing on GrabFood.
  • •Restaurants interested in joining the 'ThaiChaoThai Plus 60/40' project with GrabFood can register from June 10, 2026, onwards.

Full article content is available on the original source.

Read on Matichon (Thai Version)View in Google Translate

Source: Matichon (Original)

Key Quotes

Arunee Eawittayasupon
"If restaurants are not yet selling through delivery platforms today, they may miss a significant opportunity to reach a large customer base because this channel is like expanding branches to customers' homes without needing to invest in new storefronts."
ทุกวันนี้หากร้านอาหารยังไม่เปิดขายผ่านแพลตฟอร์มเดลิเวอรี ก็อาจพลาดโอกาสสำคัญในการเข้าถึงลูกค้าจำนวนมาก เพราะช่องทางนี้เปรียบเสมือนการขยายสาขาไปถึงบ้านลูกค้าโดยไม่ต้องลงทุนเปิดหน้าร้านใหม่
Siripim Aphinanthanakunchai
"For us, choosing a delivery platform is choosing a partner to help the restaurant grow."
สำหรับเรา การเลือกแพลตฟอร์มเดลิเวอรีคือการเลือกพาร์ตเนอร์ที่จะช่วยให้ร้านเติบโต
Siripim Aphinanthanakunchai
"Food presentation is the first door that draws customers in, but what makes customers reorder is good food quality, consistent taste, and it must be served as shown in the pictures."
รูปอาหารคือประตูบานแรกที่ดึงลูกค้าเข้ามา แต่สิ่งที่จะทำให้ลูกค้ากลับมาสั่งซื้อซ้ำคือ คุณภาพอาหารที่ดี รสชาติคงที่ และต้องเสิร์ฟได้จริงเหมือนในภาพ

Key Entities

Law

ThaiChaoThai Plus 60/40(ไทยช่วยไทยพลัส 60/40)
A government subsidy project aimed at supporting restaurants and local businesses.

Organization

GrabFood(แกร็บฟู้ด)
A delivery platform offering special benefits and reduced commission rates for restaurants participating in government projects.
Puu Yentafo Rama 9(ปุ๊ เย็นตาโฟ พระราม 9)
A restaurant that achieved over one million baht in orders by focusing on quality and accessible pricing for delivery.
PREP & POUR by Kitchen 501
A delivery-focused comfort food restaurant that saw significant sales growth, nearly 10 times its initial figures, after participating in subsidy programs.
GrabAds
A service within Grab that 'PREP & POUR by Kitchen 501' used for advertising to increase visibility.

Person

Arunee Eawittayasupon(นุ้ย – อรุณี เอื้อวิทยาศุภร)
The operator of 'Puu Yentafo Rama 9', who shared insights into the restaurant's success through delivery and the 'Kon La Kreung Plus' program.
Siripim Aphinanthanakunchai(พิม – ศิริพิม อภินันทกุลชัย)
The operator of 'PREP & POUR by Kitchen 501', who discussed the importance of platform choice and customer experience for repeat business.

Timeline

June 10, 2026(10 มิถุนายน 2026)
The date when restaurants can begin registering to participate in the 'ThaiChaoThai Plus 60/40' project with GrabFood.
October 2025(ตุลาคม 2025)
The month in which 'PREP & POUR by Kitchen 501' began its operations.