PunThai coffee launches nostalgia-themed Nom Chomphu drinks

MGR Online•Economy•2d ago

Reader Briefing

PunThai Coffee launches a Y2K-themed 'Nom Chomphu' beverage series using nostalgia marketing to attract consumers of all generations.

•PunThai Coffee introduced three new 'Nom Chomphu' (pink milk) menu items.
•The campaign runs from July 11, 2026 to August 25, 2026.
•The series features nostalgic Y2K pop culture themes and value-for-money pricing.
•Products are available at all PunThai branches nationwide and via delivery.

•PunThai Coffee is utilizing a Nostalgia Marketing strategy to evoke memories of the Y2K era.
•Sukwasa Phuchatchawanitchakul, CEO of PunThai Coffee Co., Ltd., stated that current consumers often yearn for their childhood.
•PunThai Coffee launched the 'Nom Chomphoon' series featuring three menus: Nom Chomphu Nonnn, blended Nom Chomphu, and iced Nom Chomphu.
•The Nom Chomphu Nonnn is priced at 144 baht, the blended Nom Chomphu at 49 baht, and the iced Nom Chomphu at 39 baht.
•PunThai Coffee offers a 'Cone Whip' topping in four flavors for 29 baht per cone.
•The promotional period is scheduled from July 11, 2026 to August 25, 2026, or until stocks last.
•Max Card member discounts cannot be used with these special price menus.
•Nom Chomphu Nonnn and Cone Whip are available for purchase at storefronts only.

Full article content is available on the original source.

Sukwasa Phuchatchawanitchakul

"We found that current consumers often experience nostalgia or miss the beautiful moments of their childhood."

เราพบว่าผู้บริโภคในปัจจุบันมักเกิดความโหยหาอดีต (Nostalgia) หรือคิดถึงช่วงเวลาที่สวยงามในวัยเด็ก

PunThai(พันธุ์ไทย)

A coffee brand that launched the nostalgia-themed Nom Chomphu beverage series.

PunThai Coffee Co., Ltd.(บริษัท กาแฟพันธุ์ไทย จำกัด)

The company operating the PunThai coffee brand.

Sukwasa Phuchatchawanitchakul(สุขวสา ภูชัชวนิชกุล)

The Chief Executive Officer of PunThai Coffee Co., Ltd.