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PTG & Pan Thai Coffee Partner with TAT for ESG Tourism

PTG & Pan Thai Coffee Partner with TAT for ESG Tourism

MGR Online•Economy•23d ago

Reader Briefing

PTG and Pan Thai Coffee collaborate with the Tourism Authority of Thailand to promote ESG tourism, focusing on sustainable coffee cultivation and eco-tourism in Chiang Mai.

  • •PTG and Pan Thai Coffee are partnering with the Tourism Authority of Thailand (TAT) on the 'Village to The World' project.
  • •The initiative supports the Doi Baela Agricultural Development Station in Am For Province, Chiang Mai, by promoting Arabica coffee cultivation.
  • •A new eco-tourism route, 'Doi Am For Tourism Route,' has been launched to showcase local culture and coffee origins.
  • •Incentives including double Max Points are offered to Max Card members who participate in the project from June 1 to July 15, 2026.

Overview

  • •PTG and Pan Thai Coffee are collaborating with the Tourism Authority of Thailand (TAT) to drive ESG tourism through the 'Village to The World' project.
  • •The project supports the Doi Baela Agricultural Development Station in Am For District, Chiang Mai, by promoting Arabica coffee cultivation.
  • •This initiative aims to honor Her Majesty Queen Sirikit the Queen Mother's dedication to forest conservation and ecological systems.
  • •PTG and Pan Thai Coffee have previously developed and promoted Arabica coffee cultivation in Chiang Mai and Mae Hong Son provinces, covering over 10,000 rai.
  • •On May 29, 2026, over 16,000 Arabica coffee seedlings were distributed to 24 households in the area, covering over 40 rai.
  • •The project aims to create stable careers and income for local farmers through fair trade purchasing, fostering community strength and quality of life.
  • •A new eco-tourism route, 'Doi Am For Tourism Route,' has been launched to promote ESG Tourism, inviting tourists to experience nature and local culture.
  • •The collaboration aligns with PTG's goal of fostering well-being for all Thai people, supporting sustainable community development, and reducing air pollution.

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Key Entities

Organization

PTG Energy Public Company Limited(กลุ่มบริษัท พีทีจี เอ็นเนอยี จำกัด (มหาชน))ℹ️
A Thai company involved in promoting ESG tourism and sustainable coffee cultivation in Chiang Mai.
Pan Thai Coffee Company Limited(บริษัท กาแฟพันธุ์ไทย จำกัด)
A company partnered with PTG Energy to promote sustainable coffee cultivation and ESG tourism.
Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️
A Thai state agency collaborating with PTG and Pan Thai Coffee on an ESG tourism initiative.
Max Card Members(สมาชิก Max Card)
Loyalty program members of PTG who can participate in the ESG tourism project by earning bonus points.

Place

Doi Baela Highland Agricultural Development Station(สถานีพัฒนาการเกษตรที่สูง ดอยแบแล)
A location in Am For District, Chiang Mai, where PTG and Pan Thai Coffee are supporting Arabica coffee cultivation.
Am For District(อำเภออมก๋อย)
A district in Chiang Mai province, Thailand, where the Doi Baela Agricultural Development Station is located and coffee cultivation is supported.
Chiang Mai Province(จังหวัดเชียงใหม่)ℹ️
A province in Thailand where PTG and Pan Thai Coffee are involved in sustainable coffee development and ESG tourism.
Mae Hong Son Province(จังหวัดแม่ฮ่องสอน)ℹ️
A province in Thailand where PTG and Pan Thai Coffee have previously undertaken projects to promote Arabica coffee cultivation.

Person

Her Majesty Queen Sirikit the Queen Mother(สมเด็จพระนางเจ้าสิริกิติ์ พระบรมราชินีนาถ พระบรมราชชนนีพันปีหลวง)ℹ️
The Queen Mother whose dedication to forest conservation inspires the ESG tourism project.