Proud's Phuket Resort Condo achieves Fitwel certification

MGR Online•Economy•6d ago

Reader Briefing

The Residences at InterContinental Phuket Resort becomes the first project in Phuket to receive Fitwel wellness certification.

•The Residences at InterContinental Phuket Resort is a 111-unit luxury condominium in Phuket.
•The project earned a 2-star Fitwel certification under the Multifamily Residential v3.0 criteria.
•PROUD expects the construction of the project to be completed in 2027.
•The units are priced starting from 15 million baht.

Overview

•The Residences at InterContinental Phuket Resort has achieved a 2-star Fitwel certification, making it the first Branded Residence in Phuket to do so.
•Fitwel is a global health building standard that evaluates over 55 academic criteria covering building design and management.
•PROUD has ensured that 100% of its condominium portfolio, including InterContinental Residences Hua Hin, VEHHA Hua Hin, and ROMM Convent, is Fitwel certified.
•Proudput Liptapalap stated that Fitwel certification ensures health, safety, and quality of life are integrated from the start of project development.
•The project features wellness facilities including a 25-meter pool with Hydrotherapy, a Technogym fitness center, and a Rooftop Yoga Area.
•The Residences at InterContinental Phuket Resort is expected to be completed in 2027.
•Research from the University of Cambridge indicates that health-certified buildings in the US have rents 4-6% higher than general buildings.
•The project is located on Kamala Beach, Phuket, and is designed under the "Far East Paradise" concept with contemporary Peranakan architecture.

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Key Quotes

Joanna Frank

"Health is no longer just a selling point for luxury projects, but is becoming a key element that helps determine the quality and value of real estate."

สุขภาพไม่ใช่เพียงจุดขายของโครงการระดับลักชัวรีอีกต่อไป แต่กำลังกลายเป็นองค์ประกอบสำคัญที่ช่วยกำหนดคุณภาพและมูลค่าของอสังหาริมทรัพย์

Key Entities

Organization

Proud Real Estate(พราว เรียล เอสเตท)

A public company limited, also known as PROUD, that develops luxury real estate projects.

Center for Active Design

An organization that conducts studies on health-oriented building design.

Active Design Advisors, Inc.

An organization led by Joanna Frank.

University of Cambridge(มหาวิทยาลัยเคมบริดจ์)ℹ️

A university that conducted research on the rental value of health-certified buildings in the US.

QuadRealℹ️

An organization that co-studied 60 real estate properties regarding health design.

Person

Proudput Liptapalap(พราวพุธ ลิปตพัลลภ)

Executive Director of Proud Real Estate Public Company Limited.

Joanna Frank(โจแอนนา แฟรงก์)ℹ️

President and CEO of Center for Active Design and Active Design Advisors, Inc.

Place

The Residences at InterContinental Phuket Resort

A Rare Collection luxury condominium project located on Kamala Beach, Phuket.

InterContinental Phuket Resort

A hotel located adjacent to The Residences at InterContinental Phuket Resort.

InterContinental Residences Hua Hin

A condominium project in PROUD's portfolio that is Fitwel certified.

VEHHA Hua Hin

A condominium project in PROUD's portfolio that is Fitwel certified.

ROMM Convent

A condominium project in PROUD's portfolio that is Fitwel certified.

Phuket(ภูเก็ต)ℹ️

The province where The Residences at InterContinental Phuket Resort is located.

Kamala Beach(หาดกมลา)ℹ️

The specific beach area in Phuket where the project is situated.