thailandedition
Power Mall Strategy to Combat Online Growth in IT Market

Power Mall Strategy to Combat Online Growth in IT Market

Thansettakij•Economy•16m ago

Reader Briefing

Power Mall implements a three-pillar strategy and five marketing campaigns to maintain competitiveness in a 250 billion baht electrical appliance and IT market.

  • •Online sales channels now account for over 30% of the 230-250 billion baht electrical appliance and IT market.
  • •Power Mall launched 'THE GREAT HAPPY NEW YEAR' strategy focusing on Product & Technology, Brand Collaboration, and Retail Experience.
  • •Power Mall increased its marketing budget by 15% compared to the same period last year for its five end-of-year campaigns.
  • •Power Mall renovated its area on the 4th floor of Paragon Department Store to create a new Retail Experience prototype.

Overview

  • •The electrical appliance and IT retail market is valued between 230-250 billion baht, with online sales now exceeding 30%.
  • •Consumer behavior has shifted toward online channels, pressuring offline retailers to adapt to attract customers back to physical stores.
  • •Power Mall established three strategic pillars: Product & Technology, Brand Collaboration, and Retail Experience.
  • •Power Mall executed five marketing campaigns including Power Mall Xtra Expo and Power Mall Gamer Festival.
  • •Power Mall increased the marketing budget for its five campaigns by 15% compared to the same period last year.
  • •Power Mall renovated the Power Mall area on the 4th floor of Paragon Department Store to reorganize zoning and increase innovation display space.
  • •Ratchata Suthaphattanont stated that previous flooding in Bangkok acted as a catalyst for consumers to replace damaged home appliances.
  • •Power Mall aims to position itself as an Experiential Mega Store to ensure sustainable growth rather than relying on short-term sales.

Full article content is available on the original source.

Read on Thansettakij (Thai Version)View in Google Translate

Source: Thansettakij (Original)

Key Quotes

Ratchata Suthaphattanont
"This area renovation is not just about making the storefront more beautiful, but about redesigning zoning based on product types and actual usage lifestyles."
การปรับปรุงพื้นที่ครั้งนี้ไม่ได้เป็นเพียงการตกแต่งหน้าร้านให้สวยงามขึ้น แต่เป็นการจัดโซนนิ่งใหม่ตามประเภทสินค้าและไลฟ์สไตล์การใช้งานจริง

Key Entities

Person

Ratchata Suthaphattanont(รัชตะ สุทธาพัฒน์ธานนท์)
Chief Executive Officer of Product Management Group at Power Mall, The Mall Group Co., Ltd.

Organization

Power Mall(พาวเวอร์ มอลล์)
An electrical appliance and IT retailer under The Mall Group Co., Ltd. that positions itself as an Experiential Mega Store.
The Mall Group Co., Ltd.(บริษัท เดอะมอลล์ กรุ๊ป จำกัด)
The parent company of Power Mall.
Electroluxℹ️
A partner brand in the 'THE BETTER LIVING EXPERIENCE' campaign with Mitsubishi Heavy Duty.
Mitsubishi Heavy Duty
A partner brand in the 'THE BETTER LIVING EXPERIENCE' campaign with Electrolux.

Place

Paragon Department Store(พารากอน ดีพาร์ทเม้นท์สโตร์)
The location where Power Mall renovated its 4th-floor area to create a new Retail Experience prototype.
Bangkok(กรุงเทพฯ)ℹ️
The location where flooding occurred, prompting a need for replacement electrical appliances.