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Power Mall Launches 5 Festive Season Campaigns

Power Mall Launches 5 Festive Season Campaigns

Khaosod•Economy•46m ago

Reader Briefing

Power Mall is implementing five major campaigns to stimulate the year-end electronics market and increase sales growth.

  • •Power Mall is launching five campaigns during the Festive Season to boost sales of mobile phones, IT, TVs, and home appliances.
  • •Power Mall has increased its budget by 15% compared to the previous year's end to stimulate the market.
  • •Power Mall reported growth of approximately 5-7% over the past 10 months.
  • •The Power Mall Electronica event runs from November 12, 2026, to January 10, 2027.

Overview

  • •Power Mall identifies the Festive Season as a critical period for mobile, IT, TV, and home appliance businesses due to consumer demand for upgrades and gifts.
  • •Power Mall increased the budget by 15% compared to the previous year's end to stimulate a relatively quiet overall market.
  • •Power Mall experienced growth of approximately 5-7% during the preceding 10 months.
  • •Power Mall launched the Power Mall Xtra Expo and Power Mall Gamer Festival to build awareness and expand the customer base.
  • •Power Mall Electronica is held from November 12, 2026, to January 10, 2027, offering discounts up to 60%.
  • •Power Mall established a cross-brand activity and promotion between Electrolux and Mitsubishi Heavy Duty under the concept 'The Better Living Experience'.
  • •Power Mall is renovating the 4th floor of Paragon Department Store to improve the retail experience and product layout.
  • •Ratchata Sutthaphatthanont states that Power Mall's business is driven by three pillars: Product & Technology, Brand Collaboration, and Retail Experience.

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Key Entities

Organization

Power Mall(พาวเวอร์ มอลล์)
An electronics and technology retailer that is launching five festive season campaigns.
The Mall Group Co., Ltd.(บริษัท เดอะมอลล์ กรุ๊ป จำกัด)
The parent company of Power Mall.
Electrolux(ELECTROLUX)ℹ️
A leading electronics brand partnering with Mitsubishi Heavy Duty for a cross-brand promotion.
Mitsubishi Heavy Duty(MITSUBISHI HEAVY DUTY)
A leading electronics brand partnering with Electrolux for a cross-brand promotion.

Person

Ratchata Sutthaphatthanont(รัชตะ สุทธาพัฒน์ธานนท์)
Chief Executive Officer of the Product Management Group at Power Mall, The Mall Group Co., Ltd.

Place

Paragon Department Store(พารากอน ดีพาร์ทเม้นท์สโตร์)
The location of the Power Mall area on the 4th floor currently undergoing renovation.