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Power Buy Boosts AC Market Amidst Heatwave, 12,000 BTU Peaks

Power Buy Boosts AC Market Amidst Heatwave, 12,000 BTU Peaks

MGR Online•Economy•88d ago

Reader Briefing

Power Buy launches a summer campaign to boost air conditioner sales amidst rising temperatures and economic slowdown.

  • •Power Buy, part of Central Retail, has launched the 'Summer Fest Shop Beyond Degrees' campaign.
  • •The campaign aims to drive sales during hot weather, with temperatures predicted to reach 42-43°C.
  • •Popular AC units are 12,000 BTU (35.9%), followed by 18,000 BTU (22.4%).
  • •Strategies include promotions, financial perks like 0% interest, and experiential marketing with a 'Cooling Caravan'.

Overview

  • •The "Summer Fest Shop Beyond Degrees" campaign runs from today until June 3, 2026.
  • •Power Buy states that summer is a significant period for electrical appliances, particularly air conditioners.
  • •The campaign is launched as Thailand anticipates temperatures of 42–43 degrees Celsius in April–May of 2026.
  • •According to the National Statistical Office (NSO) in 2025, air conditioner penetration in Thai households is around 39–44%.
  • •In urban areas of Bangkok, over 53.5% of households have air conditioners, with most having more than two units.
  • •Consumers are expected to benefit from promotions including 3 million The1 points, 0% installment plans up to 60 months, and up to 36,000 Baht cashback.
  • •Power Buy is deploying a 'Cooling Caravan' to showcase products and engage consumers directly in key Bangkok landmarks.
  • •Power Buy is enhancing its omnichannel strategy to provide convenience through both physical stores and online platforms, leveraging its nationwide network and Power Care services.

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Key Quotes

Pacharaporn Worayingyong
"Summer is a crucial time for the electrical appliance market, especially for air conditioners, which see a significant increase in demand due to several supporting factors."
ฤดูร้อนถือเป็นช่วงเวลาสำคัญของตลาดเครื่องใช้ไฟฟ้า โดยเฉพาะกลุ่มเครื่องปรับอากาศที่มีความต้องการเพิ่มขึ้นอย่างมีนัยสำคัญ จากปัจจัยสนับสนุนหลายด้าน
Pacharaporn Worayingyong
"Consumer purchasing behavior shows that 12,000 BTU air conditioners are the most popular, accounting for 35.9%."
พฤติกรรมการเลือกซื้อของผู้บริโภคพบว่าเครื่องปรับอากาศขนาด 12,000 BTU ได้รับความนิยมสูงสุด คิดเป็น 35.9%

Key Entities

Organization

Power Buy(เพาเวอร์บาย)
A retail company under Central Retail, focusing on boosting air conditioner sales.
Central Retail(เซ็นทรัล รีเทล)
The parent company of Power Buy.
The1
A loyalty program offering points to Power Buy customers.
Power Care
Power Buy's comprehensive after-sales service, including installation and warranty.
National Statistical Office (NSO)(สำนักงานสถิติแห่งชาติ (สสช.))
An organization that provided data on air conditioner penetration in Thai households.

Person

Pacharaporn Worayingyong(นางสาวพัชราภรณ์ วรยิ่งยง)
Assistant Managing Director of Marketing at Power Buy Company Limited.